The 6 Best AI CRM Software for 2024

Alex Sukhov 17 January 2024 16 min reading

#CRM

Are you looking to revamp the way you handle customer relationships but unsure of where to begin? It might be time to consider utilizing AI CRM software. With a variety of options available, it can be overwhelming to choose the best one to enhance your CRM process.

In this guide, we will introduce you to the top six AI CRM software solutions that will empower you to effectively manage and cultivate strong customer relationships like never before.

From cutting-edge analytics and tailored automation to seamless integration with multiple platforms, this exploration of AI CRM software will guide you through the options available to help you select the solution that will elevate your business’s overall success.

What is AI CRM software?

Discover the world of AI CRM software, also known as artificial intelligence customer relationship management software. This cutting-edge technology combines the best of AI and traditional CRM tools to revolutionize how businesses interact with customers and improve overall performance.

With advanced algorithms, machine learning, and natural language processing, AI CRM software can effectively analyze large amounts of customer data, uncover valuable insights, and automate a range of tasks to streamline customer relationship management processes.

The ultimate goal of AI CRM software is to help businesses create stronger, more personalized connections with their customers. By examining customer behavior, preferences, and purchasing habits, AI CRM systems are able to generate detailed customer profiles that empower businesses to tailor their marketing strategies and deliver targeted, relevant promotions.

In addition, AI CRM software empowers businesses to anticipate customer desires and provide proactive assistance by recognizing patterns, forecasting upcoming behaviors, and suggesting suitable measures. Additionally, AI CRM software provides advanced automation features that can manage repetitive tasks like inputting data, scoring leads, and executing email campaigns, allowing sales and support teams to dedicate more time to cultivating connections.

Moreover, it enables businesses to interact with customers through various platforms, such as email, social media, and chatbots, ensuring a smooth and unified experience across different channels.

What are the benefits of AI CRM software?

Discover the advantages of AI CRM software that can revolutionize how businesses manage and improve their customer relationships. Unleash the power of this technology to drive success and enhance your overall performance.

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Empowered customer understanding

AI CRM software empowers businesses with in-depth customer insights through the analysis of extensive data. It reveals patterns, preferences, and trends that would be difficult to pinpoint manually. These valuable insights help businesses to gain a deeper understanding of their customers, predict their needs, and deliver personalized experiences, ultimately fostering higher customer satisfaction and loyalty.

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Streamlining of mundane tasks

AI CRM software streamlines repetitive and time-consuming tasks like data entry, lead scoring, and email campaigns. By automating manual work, it liberates precious time for sales and support teams to concentrate on forming meaningful customer connections and engaging in strategic activities that propel business expansion.

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Tailored marketing strategies

Harnessing the power of AI CRM software, businesses have the ability to create customized marketing campaigns that are tailored to each individual customer based on their specific behavior, preferences, and past interactions. By sending personalized and timely messages to customers, businesses can boost engagement levels, increase conversion rates, and ultimately drive higher revenue.

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Anticipatory customer assistance

With the help of AI CRM software, businesses can offer proactive customer support by analyzing customer interactions, sentiments, and patterns of behavior. By identifying potential issues and intervening in a timely manner, businesses can address problems before they escalate, leading to improved customer satisfaction, decreased churn rates, and enhanced customer loyalty.

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Enhanced sales results

AI CRM software provides sales teams with advanced tools and knowledge to enhance sales performance. By analyzing customer data, teams can pinpoint valuable leads, anticipate purchasing patterns, and suggest the best strategies. With this information, sales teams can concentrate on top opportunities, allocate their time effectively, and seal deals with greater efficiency.

Tips for selecting the top AI CRM software

In the quest for the perfect AI CRM software for your company, it’s important to carefully consider a few key factors.

These factors include:

Business needs and goals

Kick things off by assessing your unique business requirements and objectives. Pinpoint the obstacles you encounter in managing customer relationships and outline the targets you hope to hit with AI CRM software. This will enable you to match the various software options' features and capabilities with what your business demands.

Think Big and Integrate Seamlessly

When selecting your AI CRM software, envision the future growth of your business. It’s imperative to choose a solution capable of scaling effortlessly with your expanding data needs and growing customer base. Moreover, ensure that your chosen software blends seamlessly with your current setup. A smooth integration with key systems like marketing automation, e-commerce, and customer support is essential for creating a cohesive and effective CRM ecosystem. Embrace a solution that grows and evolves with your business, ensuring a streamlined operation and enhanced efficiency.

Unlock the Power of AI

Dive into the AI-powered features of the software. Discover functionalities such as in-depth analytics, sophisticated machine learning algorithms, intuitive natural language processing, and forward-looking predictive modeling. These powerful tools are your allies in accessing critical customer insights and streamlining your tasks with automation. Plus, explore the customization opportunities the software offers, allowing you to shape it perfectly around your unique business practices and processes. Embrace these capabilities to elevate your business to new heights.

User Experience and Training

Explore how accessible and easy-to-use the AI CRM software is. A seamless and straightforward interface will boost both the willingness of your team to embrace it and their efficiency. Furthermore, delve into the wealth of training materials, support options, and guides that the software provider offers to ensure a smooth transition and ongoing success.

The best AI CRM software for 2024

A selection of premier AI CRM software options is available for consideration. The following are our recommendations for the year 2024:
– ActiveCampaign
– HubSpot
– Pipedrive
– Zendesk Sell
– Salesforce Sales Cloud
– Zoho CRM

ActiveCampaign

ActiveCampaign is distinguished as a superior AI CRM software alternative given its robust functionality and inventive attributes. The software is highly effective in offering companies enhanced automation along with sophisticated tools for managing customer relationships.

ActiveCampaign is esteemed within the sector for its following capabilities:

Adaptive Customer Categorization:ActiveCampaign presents advanced segmentation capabilities powered by artificial intelligence, facilitating companies in devising adaptive customer groups based on a variety of factors, including demographic details, behavioral patterns, and levels of engagement. This feature allows for the execution of highly focused marketing initiatives and the provision of customized experiences to customers.
Forecasting Analytics: ActiveCampaign enables organizations to utilize forecasting analytics to extract critical insights regarding consumer behaviors and preferences. Through the examination of past data, this platform is capable of forecasting forthcoming actions and tendencies, thus aiding businesses in formulating decisions grounded in data and refining their marketing approaches.
Automation in Multichannel Marketing: ActiveCampaign demonstrates proficiency in streamlining marketing operations across a variety of platforms, encompassing email, SMS, social media, among others. This facilitation allows enterprises to connect with clients via their chosen methods of communication, guaranteeing uniform and tailored exchanges.
Integration of Sales and CRM: ActiveCampaign fluidly merges with sales and customer relationship management (CRM) systems, ensuring an efficient exchange of information between marketing and sales divisions. This synthesis provides organizations with the capability to monitor and manage prospects, automate sales-related activities, and enhance cooperation among teams.

ActiveCampaign is tailored for marketing and sales experts, as well as small to medium enterprises, seeking to improve customer relationship management, automate processes, and thereby foster business expansion. It is recognized as a top AI CRM software, attributed to its advanced customer segmentation capabilities and its flawless integration of sales and CRM functionalities.

What languages does ActiveCampaign support?

ActiveCampaign provides comprehensive support for 14 distinct languages besides English. Among these languages are Portuguese, Spanish, Italian, German, French, and Polish.
Additionally, ActiveCampaign offers limited support for Danish, Finnish, Simplified Chinese, Turkish, and Vietnamese.

What forms of currency are accepted by ActiveCampaign?

ActiveCampaign accommodates transactions in several currencies, including the United States Dollar (USD), Canadian Dollar (CAD), Australian Dollar (AUD), and the Brazilian Real (BRL).

What is the introductory price point for ActiveCampaign?

The commencement cost for ActiveCampaign’s Sales package is established at $19 per month, necessitating annual payment. Opting for this package avails you of sales automation, along with both chat and email assistance, lead scoring, management capabilities for pipelines, accounts, and deals, in addition to task management and reporting, and the creation of email content.
Moreover, irrespective of the selected package, you will benefit from features such as:
– Expedited onboarding process
– Migration of contacts
– Support through chat and ticket systems
– Workshops for customer empowerment
– Educational video content
For a comprehensive overview of all available packages, please refer to the ActiveCampaign pricing page.

HubSpot

HubSpot distinguishes itself as a premier Artificial Intelligence Customer Relationship Management (AI CRM) software option, equipped with an extensive array of tools intended to simplify the management of customer relationships and catalyze the expansion of businesses.

Here are the reasons for HubSpot’s esteemed position in the sector:

Comprehensive platform by HubSpot: HubSpot furnishes a comprehensive platform that amalgamates CRM, marketing automation, sales, and customer service capabilities. This cohesive strategy enables organizations to effortlessly oversee customer interactions throughout the entire customer lifecycle via a singular, integrated system.
Sophisticated personalization and automation capabilities: HubSpot provides sophisticated capabilities for AI-driven personalization and automation. Organizations can utilize machine learning algorithms to present personalized content, suggestions, and experiences to their customers, thereby boosting engagement and conversion rates.
HubSpot Academy and Extensive Educational Materials: The dedication of HubSpot to educational initiatives is evident in its HubSpot Academy, which provides an extensive collection of educational materials, training programs, and certifications. This enables users to bolster their expertise and understanding in diverse facets of marketing, sales, and customer relationship management, thereby empowering them to utilize the capabilities of the platform to their fullest extent.
Comprehensive Integration Capabilities: HubSpot offers flawless integration with a wide array of external applications, facilitating the seamless connection of its customer relationship management system with additional tools and systems, including email marketing, social media, e-commerce platforms, among others.

HubSpot predominantly serves small to medium enterprises in search of an all-encompassing Customer Relationship Management (CRM) system. It provides adaptable packages and easy-to-use functionalities, appropriate for companies at varying levels of development. Additionally, HubSpot accommodates professionals in marketing, sales, and customer service who seek a unified platform for overseeing their customer interactions, automating operations, and enhancing revenue expansion.

What languages does HubSpot support?

HubSpot is equipped to accommodate a variety of languages within its user interface, encompassing English, Spanish, French, German, Japanese, and Italian.
Furthermore, HubSpot facilitates the creation of content, including emails, landing pages, and forms, in an extensive array of languages. The platform possesses the capability to identify and classify contacts according to their language preference, thereby empowering enterprises to provide tailored content to their clientele.

Which forms of currency are accepted by HubSpot?

HubSpot facilitates transactions in multiple significant currencies, commonly encompassing the United States Dollar (USD), the Euro (EUR), the British Pound (GBP), the Australian Dollar (AUD), the Canadian Dollar (CAD), and the Japanese Yen (JPY).

What constitutes the initial pricing tier for HubSpot?

HubSpot implements a graduated pricing strategy designed to accommodate the diverse requirements of businesses and may initially appear complex. For small enterprises or individuals, the introductory CRM package, known as the Starter CRM, is available from $30 per month, contingent upon an annual commitment. Meanwhile, the initial offering for marketing professionals commences at $18.
It is critical to acknowledge that the prices and functionalities provided by HubSpot are subject to modification over time.

Pipedrive

Pipedrive is acknowledged as a premier AI CRM software solution, providing an accessible and instinctive platform aimed at augmenting sales and the management of customer relationships.

The reasons for Pipedrive’s distinction in the sector include:

Intuitive Management of Sales Pipeline: The primary forte of Pipedrive is its systematic management of the sales pipeline. It offers a visual and tailor-made interface that empowers businesses to monitor their sales actions, transactions, and advancements at every phase of the sales journey. Consequently, sales teams can maintain organization, focus their endeavors, and achieve sales closures with greater efficacy.
AI-Enhanced Sales Forecasts: Utilizing artificial intelligence, Pipedrive enhances its capabilities to deliver critical sales insights and forecasts. By employing sophisticated algorithms and thorough data examination, the platform is adept at discerning patterns, tendencies, and promising prospects within the sales funnel. These precise insights empower sales teams to make well-informed choices, concentrate on prospects with high conversion potential, and fine-tune their sales approaches.
Integrated Email Functionality: Pipedrive facilitates integrated email functionality, allowing users to oversee their email interactions seamlessly from within the CRM system. This integration simplifies the management of email exchanges, supports automatic email synchronization, and offers the convenience of crafting and dispatching emails directly from the CRM.

Pipedrive is notably well-suited for small to medium-sized enterprises in need of an intuitive customer relationship management solution to efficiently administer their sales pipelines. It provides attributes and capabilities intentionally crafted to optimize sales operations, enhance productivity, and augment revenue.

Which languages are supported by Pipedrive?

Pipedrive can be accessed in 22 distinct languages, encompassing English, French, German, Portuguese (Brazil), Spanish (Latin America), Spanish (Spain), Traditional Chinese, Czech, Dutch, Estonian, Finnish, Indonesian, Italian, Japanese, Korean, Latvian, Norwegian, Polish, Russian, Swedish, Turkish, and Ukrainian.

Which currencies are accepted by Pipedrive?

Pipedrive accommodates transactions in all principal currencies as well as a number of lesser-known currencies.

What is the initial cost for acquiring Pipedrive?

The base cost for Pipedrive commences at $14.90 per month, with annual billing required. Included in this package are functionalities such as management of leads, deals, contacts, calendars, and pipelines, effortless importation of data, compatibility with over 400 integrations, and around-the-clock support in multiple languages.

Zendesk Sell

Zendesk is an AI-powered CRM software solution that presents an extensive array of functionalities aimed at optimizing sales workflows and improving customer relationship management.

The reasons for Zendesk’s prominence are as follows:

Intuitive Management of the Sales Pipeline: Zendesk offers an accessible interface, facilitating businesses in the efficient oversight of their sales pipelines. It allows for the customization of stages and the monitoring of deals, thereby granting users the ability to succinctly visualize and keep tabs on the progression of their sales endeavors. This capability empowers sales forces to allocate their focus effectively, pinpoint areas of delay, and undertake preemptive measures to finalize transactions.
AI-enhanced Sales Intelligence: Zendesk integrates artificial intelligence functionalities to deliver critical insights and analytical data for sales. By examining data, it uncovers trends, patterns, and opportunities that hold potential. Consequently, this empowers sales personnel to base their decisions on solid data, predict outcomes with higher accuracy, and prioritize leads that promise the most value.
Effortless Sales Communication: Zendesk provides an array of communication tools designed to enhance teamwork and connectivity among sales staff. The platform’s seamless integration of email and calling features facilitates direct communication with prospective clients and customers through the CRM system, streamlining the process of engagement and collaboration.

Zendesk provides services tailored for sales groups and experts in need of a Customer Relationship Management (CRM) system that emphasizes managing the sales pipeline and fostering teamwork. It is exceptionally well-suited for small to medium enterprises aiming to optimize their sales operations and propel expansion.

Which languages are compatible with Zendesk Sell?

Zendesk Sell extends its compatibility to a wide array of languages, comprising Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, Vietnamese, as well as Chinese (Simplified) and Chinese (Traditional).

Which currencies are accepted by Zendesk Sell?

Zendesk accommodates a variety of currencies, among which are, but not exclusively limited to, the United States Dollar (USD), Euro (EUR), and British Pound (GBP).

What constitutes the introductory pricing for Zendesk Sell?

The initial price tier for Zendesk’s principal offering, Zendesk Support, commences at $49 for the Suite Team, with annual billing.

Moreover, Zendesk provides additional solutions including Zendesk Chat, Zendesk Talk, and Zendesk Guide, each featuring distinct pricing tiers. There is also a comprehensive package referred to as the Zendesk Suite, amalgamating several services, and is available at an elevated starting price.

Salesforce Sales Cloud

Salesforce Sales Cloud is recognized as a premier solution in the domain of AI CRM software and provides a robust platform aimed at augmenting sales and fostering customer relationship management.

Distinguishing features of Salesforce Sales Cloud are:

Advanced AI Capabilities: Salesforce Sales Cloud integrates sophisticated artificial intelligence (AI) features, including Einstein AI, to deliver critical insights and automation. Through AI-enabled lead scoring, predictive analytics, and smart forecasting, sales units have the capacity to make decisions based on robust data, focus on leads with the most potential, and refine their sales tactics for improved outcomes.
Flexible and Expandable: The Salesforce Sales Cloud platform stands out due to its exceptional flexibility, allowing for bespoke adjustments to suit the unique requirements of businesses from a multitude of sectors. It encompasses an extensive selection of features, customization capabilities, and potential for integration, making it equipped to accommodate various commercial models and expand in parallel with the growth of a business.
All-encompassing Sales Administration Utilities: The Salesforce Sales Cloud is endowed with an all-encompassing array of sales management utilities, embracing aspects such as management of leads, monitoring of opportunities, and visualization of the sales pipeline. This platform enables sales divisions to streamline their sales operations, foster teamwork across different groups, and secure instantaneous insights into their performance in sales.

The Salesforce Sales Cloud offers an optimal solution for sales groups in search of a comprehensive CRM system to efficiently oversee their sales operations. It is appropriate for organizations of varying scales, ranging from emerging startups to substantial corporations, and provides specialized solutions designed to meet distinct requirements.

Which languages are accommodated by Salesforce Sales Cloud?

Salesforce provides support for an extensive variety of languages, encompassing Arabic, Bulgarian, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Croatian, Hungarian, Indonesian, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese, Chinese (Simplified), and Chinese (Traditional).

Which currencies are accepted by Salesforce Sales Cloud?

Salesforce acknowledges a multitude of currencies, encompassing the United States Dollar (USD), Euro (EUR), British Pound (GBP), Australian Dollar (AUD), and Canadian Dollar (CAD).

What is the initial cost for engaging with Salesforce Sales Cloud?

The commencing fee for Salesforce Sales Cloud is positioned at $25 per user on a monthly basis, with an annual billing requirement. This subscription provides entry to essential functionalities including management of accounts, contacts, leads, and opportunities, seamless email integration with platforms such as Gmail or Outlook, automation of processes, as well as management of pipelines and forecasts, sales insights, among additional features.

Zoho CRM

Zoho CRM represents an artificial intelligence-enabled customer relationship management software solution, characterized by a comprehensive suite of features aimed at optimizing customer relationship management and fostering corporate expansion.

The distinction of Zoho CRM is attributed to the following attributes:

Intuitive and User-friendly Interface: Zoho CRM delivers an interface that is both intuitive and user-friendly, thereby simplifying the management of customer relationships for enterprises. The platform provides customizable dashboards, drag-and-drop capabilities, and a streamlined layout, facilitating effortless navigation and information retrieval for users.
Utilization of Artificial Intelligence for Enhancing Sales Insight: Zoho CRM harnesses the power of Artificial Intelligence (AI) to deliver critical sales insights and facilitate automation. Through the analysis of customer data and identification of trends, the software provides predictive analytics that assists companies in making informed decisions based on data. The implementation of AI for lead scoring enables sales forces to identify leads with the highest potential, allowing them to concentrate on transactions with the greatest likelihood of success.
Options for Integration and Customization: Zoho CRM presents an extensive array of integration and customization possibilities. It seamlessly incorporates various essential business applications, including but not limited to, email, social media platforms, and marketing automation tools, hence offering a cohesive overview of customer interactions. Moreover, the platform is designed to be adaptable, accommodating specific business needs through customization, thereby providing an experience tailored to the unique requirements of each organization.

Zoho CRM enjoys widespread acclaim among enterprises of small to medium size, searching for an economical, yet expansible CRM solution. This platform is apt for an extensive array of sectors, serving sales, customer support, and marketing professionals with its intuitive interface, artificial intelligence-enhanced analytics, and personalization capabilities.

Which languages is Zoho CRM available in?

Zoho CRM is available in 23 distinct languages, encompassing Arabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Hindi, Croatian, Hungarian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Spanish, Swedish, Turkish, Vietnamese, and simplified Chinese.

Which variants of currency is Zoho CRM compatible with?

Zoho CRM supports an extensive array of currencies that comprises, but is not limited to, the United States Dollar (USD), Swiss Franc (CHF), Euro (EUR), Indian Rupee (INR), Korean Won (KRW), Mexican Peso (MXN), Australian Dollar (AUS), Swedish Krona (SEK), among others.

What is the initial pricing structure for Zoho CRM?

The foundational plan of Zoho CRM is priced at $14 per user per month, billed on an annual basis. This tier is designed for organizations seeking to streamline and enhance their sales process and provides access to numerous functionalities, which include sales forecasting, email analytics, the management of multiple pipelines, tasks, calls, and events, along with advanced filtering and prioritization rules.

Gregory Shevchenko

CEO, HumanswithAI