Social Media Marketing

Enter social media marketing - enhance your brand presence on social platforms with strategic content, engagement campaigns and performance optimisation that drive meaningful connections.

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Services
Our Pricing
How We Work
Our Approach

Our Social Media Marketing Services

At HumanswithAI, we offer the following services to help you realise the full potential of social media:

Social media strategy development
Content creation & management
Social media advertising
Community engagement & social listening
Influencer & blogger collaboration

Social media strategy development

At HumanswithAI we specialise in developing bespoke social media marketing services designed to engage your audience, increase brand awareness and deliver measurable results. Our digital marketing approach is dynamic and results-driven, with tailored strategies to help you maximise your brand's potential across multiple platforms. Whether you're focusing on Facebook Ads for broad audience reach, Instagram for visually driven campaigns, Twitter for real-time engagement, LinkedIn for professional B2B networking or TikTok for viral, creative content, we'll ensure the strategy is tailored to your unique needs. We help you identify the best platforms for your business, define clear objectives and optimise your content for maximum engagement and conversion. Our social media marketing service ensures that your brand effectively reaches its target audience while building meaningful connections with potential customers.

Content creation & management

Our team of expert content creators deliver high-quality, engaging content tailored to each social platform. From eye-catching visuals and short-form videos for Instagram and TikTok to informative long-form posts for LinkedIn, our social media services are designed to help your message resonate with your target audience. Whether it's a Twitter thread that drives conversations, a Facebook post that encourages community engagement or an Instagram story that creates buzz around your brand, we create content that's in tune with your brand voice. Our digital marketing strategy ensures that each piece of content is optimised for maximum reach and engagement. With our social media service, your content will not only attract attention, but also drive higher engagement rates and build long-term relationships with your followers.

Social media advertising

Boost your brand’s visibility with our targeted social media advertising services on major platforms such as Facebook Ads, Instagram Ads, TikTok, and LinkedIn. Each platform offers unique opportunities for paid advertising—whether it's Facebook Ads’ robust targeting capabilities, Instagram's immersive visual ads, or TikTok’s viral potential with short-form video ads. We craft digital marketing campaigns that are data-driven and focused on driving measurable results—whether that’s increasing brand awareness, generating leads, or boosting website traffic. By utilizing social media marketing services, we optimize your ad campaigns to maximize engagement, conversion, and ROI, ensuring your advertising budget works harder for your brand.

Community engagement & social listening

Social media is not just about posting content, it is about having a two-way conversation with your audience. Our social media services help you engage directly with your community and build lasting relationships with your followers. Whether it's responding to customer queries on Twitter, starting conversations on Instagram or building professional connections on LinkedIn, we'll make sure your brand stays active and connected. Social listening is also a key part of our approach, allowing us to gain valuable insights into customer sentiment, track trends and improve your digital marketing strategy. By responding quickly to customer feedback and leveraging user-generated content, your brand can increase its presence, trust and influence across all platforms.

Influencer & blogger collaboration

Working with the right influencers and bloggers is a highly effective way to amplify your social media campaigns. Whether you're working with micro-influencers for niche audiences or macro-influencers for wider exposure, we'll guide you through every step of the process. From selecting the right influencers to creating authentic content that resonates with their audience, we'll ensure your social media service reaches new heights. Our digital marketing team will manage the collaboration, ensuring that your brand's voice aligns with the influencer's style, ultimately driving engagement and reaching a wider audience. With influencer partnerships across platforms such as Instagram, TikTok, LinkedIn and YouTube, we help you increase brand awareness and build trust with potential customers, creating a lasting impact through social media marketing services.

Our Social Media Marketing Pricing

At HumanswithAI we offer flexible pricing options based on your needs and goals. Our packages are designed to suit different business sizes and marketing budgets:

Basic social media management: From $1,500 per month (for simpler campaigns and lower frequency posting).
Comprehensive social media strategy + advertising: From $3,500 per month (for brands requiring custom strategies, content creation and paid advertising campaigns).
Enterprise level social media campaigns: From $7,500 per month (for large, multi-platform campaigns with advanced targeting and full analytics).

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Included in all plans

Comprehensive access to leading social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
Data-driven strategy development to optimise content, ads and targeting
Creative content creation tailored to the voice of your brand
Full-funnel tracking & analytics measure engagement, conversions and ROI
Continuous optimization and performance reporting

Why SMM is critical for your business

SMM is essential for businesses looking to increase their visibility, engage with their audience and ultimately drive conversions. Here’s why it matters:

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Increase brand awareness

Reach a wider, more targeted audience

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Improves customer engagement

Builds trust and encourages dialogue with your followers

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Generate leads & conversions

Turn social followers into loyal customers

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Cost-effective

Social media advertising is more affordable than traditional forms of advertising, with a higher potential for ROI

SMM: Platforms Breakdown

SMM can be a game changer for your brand, but different platforms offer unique benefits and challenges. Understanding these nuances can help you choose the right channels for your marketing efforts. Below we break down the main platforms for SMM -Facebook, Instagram, Twitter, LinkedIn and TikTok – along with their key advantages and disadvantages.

Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
TikTok Marketing

Facebook Marketing

Pros	Cons
Massive user base: Facebook remains the most widely used social media platform, with billions of active users worldwide, giving brands unparalleled reach.	Organic reach declining: Due to algorithm changes, organic reach on Facebook has been steadily declining, making paid advertising essential for brands.
Advanced targeting options: Facebook's advertising platform allows for granular targeting based on user demographics, behaviours, interests, and more.	Older audience: While Facebook has a large user base, younger generations are increasingly turning to other platforms such as Instagram or TikTok.
Variety of content formats: From static posts to live video, events, and stories, Facebook supports a wide range of content types, providing flexibility in how you engage with your audience.	Ad saturation: Facebook users are bombarded with ads, making it harder for brands to stand out without highly creative or highly targeted campaigns.
Retargeting capabilities: Facebook’s pixel allows for sophisticated retargeting strategies, enabling businesses to re-engage users who have already interacted with their brand.	Declining organic engagement: Even with a large audience, organic engagement is becoming harder to achieve, meaning businesses must rely on paid campaigns to get significant reach.
Powerful analytics and reporting tools: Facebook provides comprehensive analytics tools to track campaign performance and audience interaction, making it easy to refine your strategy.	Privacy concerns: Facebook has faced increasing scrutiny over user privacy, which could affect your ad targeting and data collection practices.
Build communities: Facebook Groups and Events offer brands a unique opportunity to create communities, engage in meaningful interactions and build loyalty.	Platform fatigue: Due to its long history and the fact that many users have been on Facebook for years, some users may experience fatigue, leading to less interaction.

Instagram Marketing

Pros	Cons
Visual driven: Instagram is perfect for brands with a visually appealing product or service (fashion, food, beauty, etc.).	Algorithm changes: Like Facebook, Instagram's algorithm can limit organic reach, requiring brands to invest in paid advertising or influencer partnerships.
High engagement rates: Instagram has some of the highest engagement rates of any social media platform, especially through stories and influencer collaborations.	Highly competitive: With millions of brands vying for attention, standing out on Instagram requires high-quality visuals and creative content.
Effective for influencer marketing: Instagram is a prime platform for influencer collaborations, offering excellent opportunities for brand endorsements.

Twitter Marketing

Pros	Cons
Real-time engagement: Twitter excels at live, real-time interaction, making it perfect for breaking news, promotions or direct conversations with customers.	Limited character count: The 280-character limit can make it difficult to convey in-depth information or complex messages.
Hashtag campaigns: Hashtags help brands get discovered by a wider audience and join trending conversations.	Fast-moving feed: Tweets can get buried quickly due to the fast pace of conversations, meaning your posts can have a short life.
Great for customer support: Twitter is one of the best platforms for quick customer service interactions and building direct relationships.

LinkedIn Marketing

Pros	Cons
Professional network: LinkedIn is ideal for B2B marketing, thought leadership and connecting with decision makers.	Slower engagement: Compared to platforms like Instagram or Twitter, LinkedIn has lower overall engagement, making it less ideal for brands focused on high-volume consumer interaction.
Long-form content: Allows for in-depth articles and features that position your brand as an industry leader.	More formal tone: LinkedIn is less suited to casual or highly creative content, which may not fit with brands in certain industries.
Targeted business audience: The platform allows targeting based on job titles, industries, company size and more, which is great for companies targeting professionals.

TikTok Marketing

Pros	Cons
Explosive viral potential: TikTok's algorithm favours organic, viral content, giving brands the opportunity to go viral without paid advertising.	Short lifespan of content: While viral content can explode quickly, it tends to have a short life cycle, with new trends quickly replacing old ones.
Young, engaged audience: TikTok is extremely popular with Gen Z and Millennials, making it ideal for brands targeting younger consumers.	A challenge to maintain consistency: TikTok's emphasis on creativity and trends means that brands need to consistently produce engaging, fresh content, which can be resource-intensive.
Creative short-form video: TikTok is a fun, creative platform that allows brands to create authentic, often humorous content that resonates with users.

Each of these five platforms has its own strengths and challenges. By choosing the right mix for your brand and audience, you can maximise your social media marketing efforts and achieve lasting success. Let us help you determine which platforms are best for your brand and create a strategy that delivers measurable results!

Why HumanswithAI outperforms other agencies

HumanswithAI

Dedicated social media manager working with a team of 30+ experts

Custom social media Strategy based on data-driven insights and audience segmentation

End-to-end campaign management from content creation to reporting

Comprehensive analytics & ROI tracking with state-of-the-art tool

Continuous performance optimisation based on real-time data

Multi-platform expertise with a focus on Facebook, Instagram, LinkedIn, TikTok and more

In-house marketing

Limited team with broad roles and less expertise in social media strategy

Limited data analysis and insights on performance

Struggling to create and execute holistic social campaigns

Basic analytics tools that provide limited insight into campaign performance

Limited ability to adapt strategy due to lack of resources

Limited platform expertise and targeting strategies

Typical marketing agency

Single manager handling multiple platforms with limited specialization

Generic, one-size-fits-all strategies without in-depth customization

Focus on basic execution, lacking long-term optimization

Reporting may be generic and lacks actionable recommendations

Minimise campaign optimisation and reporting inconsistencies

Reliance on one or two platforms, limiting reach and engagement

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FAQs

What is social media marketing, and why is it important for my business?

Social media marketing is the use of social media platforms to promote your brand, engage with your audience and achieve business goals. It's important because it allows you to connect directly with your target audience, increase brand awareness, drive traffic to your website and ultimately convert followers into loyal customers. By harnessing the power of social media, businesses can build a community, foster deeper relationships with customers and generate real-time feedback for continuous improvement.

What is the process of developing a bespoke social media marketing strategy?

At HumanswithAI we start by understanding your brand, your goals and your target audience. From this we develop a bespoke social media marketing service that maximises engagement and aligns with your business objectives. This includes choosing the right platforms (such as Facebook, Instagram or LinkedIn), creating engaging content, setting clear KPIs and continually optimising your strategy to deliver measurable results. We also ensure that each campaign is data-driven, helping you to make informed decisions and achieve optimal ROI.

How do you create engaging content for different social media platforms?

We create content that's platform-specific to ensure it resonates with your audience and fits the style of each network. For example, Instagram and TikTok require visually appealing and creative posts, while LinkedIn is better suited to thought leadership and professional content. Our team uses a variety of formats - from short-form videos and stories to blog posts and infographics - to maintain engagement and build brand awareness. Whether it's a Twitter thread or a Facebook post, each piece of content is tailored to your brand's voice and audience preferences.

How can I benefit from social media advertising, especially on Facebook?

Social media advertising allows you to target specific demographics, behaviours and interests, ensuring your ads reach the right audience. Facebook Ads offers powerful targeting options, from location-based ads to behaviour-based ads, that can significantly increase your visibility and engagement. Our team at HumanswithAI designs data-driven campaigns to help you achieve measurable results, such as increased website visits, leads or product sales. By investing in paid advertising, you can overcome the limitations of organic reach and quickly increase your brand's visibility.

What is social listening, and how does it help my business?

Social listening is the process of monitoring social media platforms to gain insights into customer sentiment, identify emerging trends and track your brand's online reputation. With our social media services, we use social listening tools to capture valuable feedback and identify opportunities to improve your strategy. By responding to customer queries, celebrating positive feedback and addressing concerns, your brand can build stronger relationships, increase customer loyalty and stay ahead of the competition.

What role do influencers play in social media marketing?

Influencers can be a powerful asset to your social media campaigns, especially if they resonate with your target audience. At HumanswithAI, we help you choose the right influencers - whether they're micro-influencers with a niche audience or macro-influencers with a wide reach - to amplify your message. By working with influencers, you can increase brand awareness, build trust and create authentic content that reaches a wider audience. Influencers are particularly effective at driving engagement, especially on platforms like Instagram and TikTok.

How do you measure the success of a social media marketing campaign?

We use a combination of metrics and analytics tools to measure the success of your campaigns. Key Performance Indicators (KPIs) such as engagement rate, reach, clicks, leads and conversions help us assess how well your social media marketing strategy is working. At HumanswithAI, we provide full-funnel tracking and detailed reports to track ROI and optimise campaigns. We continually adjust strategies based on data to ensure your campaigns are always aligned with your business objectives and deliver the best possible results.