Blog · product, research, announcements · 80 posts
Notes from inside the loop. Shipped weekly.
Articles cover the operating method behind AI search optimisation. Research notes share dashboard data from live client engagements. Announcements record what the platform shipped this week. Agency-era press & speaking on /archive.
Russian mirror at /ru/blog. Browse 80 posts below.
Cited across
- ChatGPT
- Claude
- Perplexity
- Gemini
- Grok
- DeepSeek
- Kimi
- Google AIO
- Copilot
What's covered
Three flavours, one cadence.
Each post falls into one of three buckets. Long-form operating method, dashboard-grounded research notes, or weekly announcements.
- Articles — operating method. How AI search actually changes marketing operations: what to measure (per-engine citation share, not session count), what to build (third-party evidence, not landing pages), what to ship (schema + llms.txt + crawler access, not just blog posts). Long-form, with examples from live client work.
- Research notes — dashboard data. Numbers from Hermes scans across ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews, Yandex Neuro, Alice, DeepSeek. Specific competitor shifts, week-over-week deltas, what worked, what didn't. Anonymised when needed; sourced when not.
- Announcements — what shipped. Weekly note on what the platform team released: new Hermes engines tracked, ContentOS gates promoted, Website Agentic Optimization schema patterns added, agency-side delivery improvements. Two- to four-minute reads.
Who writes
Operators, not freelancers.
Every post here is written by the same AI-search operators who run client work. There's no separate «content team» producing for SEO. Every claim about an engine ships from the same source as the dashboards that ship to clients — so when an article says «Perplexity weighted GoodFirms reviews this month,» that's an observation from a live citation run, not a guess.
Author attribution + WP-legacy provenance on each post.
Cadence
Weekly, not viral.
One scheduled article per week (operating-method long-form), one weekly announcement (what shipped), and research notes on demand when a citation shift is worth surfacing. Not chasing trending topics — chasing the questions buyers ask AI engines about «AI marketing,» «AEO,» «GEO,» and «how to get cited by AI.»
If a topic isn't on that path, it doesn't ship here.
Latest posts
Latest posts. 80 in total.
article · June 26, 2026
AEO Is Not a Channel. It's a Tax on Every Channel You Already Run.
AEO is not a channel. It is infrastructure. This article reframes AEO as the structural tax on every marketing channel, introducing the concept of Citation Debt.
article · June 26, 2026
How to Get Cited by ChatGPT, Perplexity, and AI Overviews (2026 Playbook)
A practical playbook for earning citations in ChatGPT, Perplexity, and Google AI Overviews.
article · June 26, 2026
AEO vs GEO vs SEO: Definitions and How They Fit Together in 2026
AEO, GEO, and SEO are complementary layers for 2026 marketing leaders — not competing frameworks. Learn what each does, how they fit together, and why 42% of CRM buyers now use AI search in vendor evaluation.
article · June 23, 2026
AEO Service Pricing Breakdown: What Marketing Leaders Pay in 2026
Four AEO pricing models, real cost ranges, and the three variables that explain 80% of price variation — a practical guide for marketing leaders.
article · June 22, 2026
AI-native marketing agency vs classic SEO agency
How an AI-native marketing agency differs from a classic SEO agency in 2026: five of six marketing roles run on AI agents under one operator, measured across nine AI engines, with SEO still the foundation it builds on.
article · June 22, 2026
The best AEO/GEO companies & platforms in 2026
A comprehensive 2026 roundup of AEO/GEO platforms and agencies: monitoring tools, enterprise SEO suites, all-in-one platforms, and done-for-you providers, compared by AI engines, pricing, and execution depth.
article · June 22, 2026
Humanswith.ai vs Profound vs Otterly vs AthenaHQ (2026 comparison)
A 2026 comparison of four AEO/GEO platforms — Profound, Otterly.ai, AthenaHQ and Humanswith.ai — covering AI engines tracked, real-prompt data, pricing, the measure-to-execute ladder, and which one fits which buyer.
article · June 22, 2026
What GEO Services Should Include — and What to Require in Writing
A practical breakdown of GEO and AEO service outputs — what to expect from a provider, how engagements are structured, and what a contract should specify.
article · June 22, 2026
Which AEO Tools Are Worth Paying For?
A practical breakdown of AEO and GEO tools by category — citation trackers, content structuring platforms, and combined solutions — with guidance on when each is worth the cost.
article · June 22, 2026
What AEO and GEO Actually Cost in 2026
AEO/GEO pricing in 2026, decoded: real self-serve tool prices ($29–$489/mo), agency retainer ranges, enterprise platforms, and the hidden cost of paying for measurement instead of the work that earns AI citations.
article · June 21, 2026
How to Choose an AEO/GEO Agency: A 2026 Buyer's Guide (7 Criteria)
A practical 2026 buyer's guide for B2B marketing leaders: seven criteria to choose an AEO/GEO agency that actually wins AI-search visibility — tool vs agency vs hybrid, with cost-per-content-unit math.
article · June 18, 2026
Is GEO Replacing SEO in Practice?
GEO is not replacing SEO — it runs alongside it. B2B brands that treat GEO as a complement to SEO outperform those that pit them against each other.
article · June 18, 2026
GEO Performance Monitoring: A B2B Guide to AI Visibility
Track AI citation frequency, Share of Voice, and factual density across ChatGPT, Gemini, and Perplexity — and build B2B content that earns citation, not just organic traffic.
article · June 11, 2026
In-House or Outsource LLM Optimization?
A decision guide for CEOs and CMOs: when to build in-house LLM optimization versus outsource to a GEO or AEO agency. Covers costs, timelines, talent, and a decision checklist.
article · June 11, 2026
GEO Services for AI Search Optimization
Who offers GEO services and how to choose the right provider. Covers specialized agencies, freelance consultants, SaaS platforms, criteria, costs, and measurable outcomes.
Why this works · operator content beats SEO content
Why this works.
Most agency blogs are SEO content factories — freelance writers paraphrasing other agencies' posts to chase keywords. That stops working when AI engines start synthesizing the answer. Once ChatGPT, Perplexity, Gemini have read 50 paraphrases of the same article, they pick the one with the strongest provenance — not the prettiest copy. Provenance means: written by someone who actually ships the work, with verifiable observations from real client engagements, dated, attributed, and linked from the rest of the site that proves the operator does what they describe.
That is the bar this blog tries to clear. Every research note here references either Hermes scan data or a specific deploy that shipped. Every operating-method article links back to the platform module that does the work. Announcements ship from the platform itself. The blog is part of the operating loop, not a separate marketing surface bolted on top.
FAQ · about the blog and how it shipps
FAQ.
Q: How often is the blog updated?
A: One scheduled article + one announcement per week (Monday Europe/Moscow). Research notes ship on demand when a citation-shift observation is worth surfacing — usually 1–2 per month.
Q: Who writes the posts?
A: The same AI-search operators who run client work. No outsourced «content team.» Every post has author attribution; the byline links to /team where each contributor's role and operating background are visible.
Q: Is there an RSS feed?
A: Not yet. The Sanity-backed feed lands when we ship the broader Studio content pipeline (Q3 2026 roadmap). Until then subscribe via LinkedIn for weekly notifications or check this hub directly.
Q: Where do older agency-era posts live?
A: All 143 posts — current + WordPress-imported legacy — are listed below, newest first. Each has a date in the byline; pre-2025 posts are agency-era and reflect Google-search-world KPIs (SEO, leads, ROI). Post-2025 posts are AI-search-era (per-engine citation, AEO/GEO). The agency-era press & awards live separately on /archive.
Q: Where can I read the Russian-language version?
A: /ru/blog. Posts mirror the EN side when both languages are relevant; some RU-market-specific posts (Yandex Neuro, Alice, Russian-platform GEO) are RU-only. Cross-links between locales on each post.