Blog · product, research, announcements · 126 posts
Notes from inside the loop. Shipped weekly.
Articles cover the operating method behind AI search optimisation. Research notes share dashboard data from live client engagements. Announcements record what the platform shipped this week. Agency-era press & speaking on /archive.
Russian mirror at /ru/blog. Browse 126 posts below.
Cited across
- ChatGPT
- Claude
- Perplexity
- Gemini
- Grok
- DeepSeek
- Kimi
- Google AIO
- Copilot
What's covered
Three flavours, one cadence.
Each post falls into one of three buckets. Long-form operating method, dashboard-grounded research notes, or weekly announcements.
- Articles — operating method. How AI search actually changes marketing operations: what to measure (per-engine citation share, not session count), what to build (third-party evidence, not landing pages), what to ship (schema + llms.txt + crawler access, not just blog posts). Long-form, with examples from live client work.
- Research notes — dashboard data. Numbers from Hermes scans across ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, Kimi, Google AI Overviews and Microsoft Copilot. Specific competitor shifts, week-over-week deltas, what worked, what didn't. Anonymised when needed; sourced when not.
- Announcements — what shipped. Weekly note on what the platform team released: new Hermes engines tracked, ContentOS gates promoted, Website Agentic Optimization schema patterns added, agency-side delivery improvements. Two- to four-minute reads.
Who writes
Operators, not freelancers.
Every post here is written by the same AI-search operators who run client work. There's no separate «content team» producing for SEO. Every claim about an engine ships from the same source as the dashboards that ship to clients — so when an article says «Perplexity weighted GoodFirms reviews this month,» that's an observation from a live citation run, not a guess.
Author attribution + WP-legacy provenance on each post.
Cadence
Weekly, not viral.
One scheduled article per week (operating-method long-form), one weekly announcement (what shipped), and research notes on demand when a citation shift is worth surfacing. Not chasing trending topics — chasing the questions buyers ask AI engines about «AI marketing,» «AEO,» «GEO,» and «how to get cited by AI.»
If a topic isn't on that path, it doesn't ship here.
Latest posts
Latest posts. 126 in total.
article · August 28, 2026
The llms.txt Illusion: Why Declared Files Fail and Earned Citations Win AI Search Traffic in 2026
Discover why llms.txt fails to drive AI search visibility in 2026. Learn the data-backed AEO and GEO strategies that actually secure LLM citations.
article · August 28, 2026
How E-commerce Brands Measure and Scale AI Visibility Across LLMs in 2026
Discover how ecommerce brands use AI visibility tools to track and optimize brand mentions across ChatGPT, Claude, and Perplexity in 2026.
article · August 28, 2026
The B2B SaaS SEO AI Search Playbook: How to Dominate Search Engines and LLM Recommendations in 2026
Master B2B SaaS SEO in 2026. Learn how to rank on Google and secure recommendations in ChatGPT, Perplexity, and Claude with GEO and AEO strategies.
article · August 28, 2026
Evaluating AI SEO Platforms: How Modern Tools Solve the Zero-Click Search Dilemma
Compare top AI SEO platforms for B2B. Learn how tools like Humanswith.ai address zero-click searches and LLM visibility.
article · August 28, 2026
How to Create Content That Gets Cited by AI and LLM Search Engines: The Complete B2B Guide
Boost LLM search visibility. Learn the 5 levers to secure citations in ChatGPT, Claude, and Perplexity using real 2026 data and frameworks.
article · August 28, 2026
How to Measure and Improve Your E-commerce Brand's AI Visibility in 2026
Discover how AI visibility tools like HubSpot AEO and Otterly.ai secure brand citations in ChatGPT, Gemini, and Perplexity to drive e-commerce traffic.
article · August 27, 2026
Coordinate Technical SEO & Authority for AI Answer Visibility: 2026 Playbook
A 2026 playbook for aligning technical SEO and authority signals so brands show up in AI answers.
article · August 27, 2026
How to Choose an AEO Partner Without Wasting Budget on Vanity Metrics
A 2026 framework to pick an AEO partner by real visibility outcomes, not vanity metrics.
article · August 27, 2026
How to Choose AEO Agencies & Consultants for AI Visibility in 2026
Select AEO partners with measurable AI visibility outcomes
article · August 27, 2026
AEO Platforms & Agencies Landscape 2026: Complete Competitor Guide
Compare AEO platforms, agencies, and alternatives for AI search visibility
article · August 27, 2026
Schema.org and knowledge graphs: the technical foundation for AI visibility in 2026
How structured data and entity graphs make B2B brands recommendable in AI answers
article · August 27, 2026
How to Measure AI Visibility Impact on Pipeline Revenue: AEO Playbook 2026
Turn AI mentions into pipeline revenue with a measurable AEO system for B2B teams.
article · August 27, 2026
How B2B teams build a category leadership content system to dominate AI search
AEO playbook: how B2B teams build a category leadership content system that earns AI citations.
article · August 27, 2026
AEO Playbook: 5 Tactics to Boost AI Citations in 2026
Practical moves that increase brand citations in AI answers
article · August 27, 2026
AEO Playbook: How B2B Brands Turn Prompt Gaps into High-Yield Content Priorities
Learn how B2B growth teams use AEO to identify prompt gaps in ChatGPT and Perplexity, turning missing AI citations into high-priority content assets.
Why this works · operator content beats SEO content
Why this works.
Most agency blogs are SEO content factories — freelance writers paraphrasing other agencies' posts to chase keywords. That stops working when AI engines start synthesizing the answer. Once ChatGPT, Perplexity, Gemini have read 50 paraphrases of the same article, they pick the one with the strongest provenance — not the prettiest copy. Provenance means: written by someone who actually ships the work, with verifiable observations from real client engagements, dated, attributed, and linked from the rest of the site that proves the operator does what they describe.
That is the bar this blog tries to clear. Every research note here references either Hermes scan data or a specific deploy that shipped. Every operating-method article links back to the platform module that does the work. Announcements ship from the platform itself. The blog is part of the operating loop, not a separate marketing surface bolted on top.
FAQ · about the blog and how it shipps
FAQ.
Q: How often is the blog updated?
A: One scheduled article + one announcement per week (Monday Europe/Moscow). Research notes ship on demand when a citation-shift observation is worth surfacing — usually 1–2 per month.
Q: Who writes the posts?
A: The same AI-search operators who run client work. No outsourced «content team.» Every post has author attribution; the byline links to /team where each contributor's role and operating background are visible.
Q: Is there an RSS feed?
A: Not yet. The Sanity-backed feed lands when we ship the broader Studio content pipeline (Q3 2026 roadmap). Until then subscribe via LinkedIn for weekly notifications or check this hub directly.
Q: Where do older agency-era posts live?
A: All 143 posts — current + WordPress-imported legacy — are listed below, newest first. Each has a date in the byline; pre-2025 posts are agency-era and reflect Google-search-world KPIs (SEO, leads, ROI). Post-2025 posts are AI-search-era (per-engine citation, AEO/GEO). The agency-era press & awards live separately on /archive.
Q: Where can I read the Russian-language version?
A: /ru/blog. Posts mirror the EN side when both languages are relevant; some RU-market-specific posts (regional answer engines, Russian-platform GEO) are RU-only. Cross-links between locales on each post.