Blog · product, research, announcements · 142 posts
Notes from inside the loop. Shipped weekly.
Articles cover the operating method behind AI search optimisation. Research notes share dashboard data from live client engagements. Announcements record what the platform shipped this week. Agency-era press & speaking on /archive.
Russian mirror at /ru/blog. Browse 142 posts below.
Cited across
- ChatGPT
- Gemini
- Google AIO
- Google AI Mode
- Perplexity
- Copilot
What's covered
Three flavours, one cadence.
Each post falls into one of three buckets. Long-form operating method, dashboard-grounded research notes, or weekly announcements.
- Articles — operating method. How AI search actually changes marketing operations: what to measure (per-engine citation share, not session count), what to build (third-party evidence, not landing pages), what to ship (schema + llms.txt + crawler access, not just blog posts). Long-form, with examples from live client work.
- Research notes — dashboard data. Numbers from Hermes scans across ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode and Microsoft Copilot. Specific competitor shifts, week-over-week deltas, what worked, what didn't. Anonymised when needed; sourced when not.
- Announcements — what shipped. Weekly note on what the platform team released: new Hermes engines tracked, ContentOS gates promoted, Website Agentic Optimization schema patterns added, agency-side delivery improvements. Two- to four-minute reads.
Claude, Who writes
Operators, not freelancers.
Every post here is written by the same AI-search operators who run client work. There's no separate «content team» producing for SEO. Every claim about an engine ships from the same source as the dashboards that ship to clients — so when an article says «Perplexity weighted GoodFirms reviews this month,» that's an observation from a live citation run, not a guess.
Author attribution + WP-legacy provenance on each post.
Cadence
Weekly, not viral.
One scheduled article per week (operating-method long-form), one weekly announcement (what shipped), and research notes on demand when a citation shift is worth surfacing. Not chasing trending topics — chasing the questions buyers ask AI engines about «AI marketing,» «AEO,» «GEO,» and «how to get cited by AI.»
If a topic isn't on that path, it doesn't ship here.
Latest posts
Latest posts. 142 in total.
article · October 25, 2026
AEO & GEO Software Pricing & ROI Comparison (2026): Trackers vs. Closed-Loop Platforms
2026 pricing, engine add-on fees, and TCO comparison across Otterly.AI, Peec AI, Scrunch AI, Profound, traditional agencies, and Humanswith.ai — plus how to track ROI from owned-domain links to CRM pipeline.
Otterly.AI, 
Peec AI, 
Scrunch AI, 
Profound, traditional agencies, and 
Humanswith.ai — plus how to track ROI from owned-domain links to CRM pipeline.article · October 25, 2026
Best AEO, GEO & ChatGPT Ads Agencies in Dubai & the UAE (2026 Comparison)
Side-by-side 2026 comparison of 12 AEO, GEO, and ChatGPT Ads agencies and platforms in Dubai and the UAE, with published pricing in AED and USD and verified MENA B2B case studies.
article · October 25, 2026
ChatGPT Ads & Google AI Mode for B2B: The 2026 AI Search Arbitrage Guide
How B2B teams run ChatGPT Ads, Microsoft Copilot Ads, and Google AI Mode campaigns on 0%-visibility buyer prompts — and auto-pause spend once organic citations win.
research · October 25, 2026
Technical AI Visibility in 2026: The Engineering Guide to llms.txt, Schema.org, and AI Crawler Architecture
Engineering guide to llms.txt (v2), robots.txt AI crawler rules (OAI-SearchBot, PerplexityBot, ClaudeBot), and Schema.org JSON-LD to win cited B2B recommendations.
article · October 25, 2026
Best GEO and AI Visibility Agencies in Georgia & Tbilisi (2026)
Comparing Tbilisi digital agencies, self-serve AI visibility trackers, and closed-loop platforms across USD/GEL pricing, 5-turn buyer survival, and 8 B2B case benchmarks.
article · October 25, 2026
Best GEO and AI Visibility Agencies in Dubai & UAE (2026)
Comparing Dubai and MENA digital agencies, self-serve AI visibility trackers, and closed-loop platforms across AED/USD pricing, 5-turn buyer survival, and 594-prompt MENA case data.
research · October 24, 2026
How B2B SaaS Brands Get Listed in ChatGPT & Google AI Mode Recommendations (And Survive 5-Turn Buyer Conversations)
How B2B SaaS brands earn ChatGPT, Perplexity, and Google AI Mode citations — and survive 5-turn buyer conversations — backed by 408 non-branded prompts, 32 Conversation Gauntlet dialogs, and 8 audited B2B case studies.
article · October 20, 2026
AEO Playbook: A Step-by-Step Guide to Benchmarking AI Answer Visibility
Benchmark AI answers by engine and market. Define mentions, recommendations and citations, record missing observations, and compare matched prompts without overstating revenue impact.
article · October 20, 2026
The Practical AEO Playbook: How B2B Brands Capture AI Search Traffic
A four-phase B2B AEO workflow: measure answers, maintain canonical pages, improve readability, and research buyer questions. Separate citations from visits and revenue.
article · October 13, 2026
We logged 101,024 AI crawler hits on our own site. Here is who reads what
Our server logs recorded 101,024 AI crawler hits from 24 bots. Who sends them, what each bot is for, which pages they read, and how hits compare with real visits.
article · October 13, 2026
Zero-click: what GA4 shows about AI traffic and what it misses
GA4 now has an AI Assistant channel, but it counts only clicks. What it shows, what zero-click answers hide, and which metrics to add. Sources checked October 13, 2026.
article · October 13, 2026
Otterly AI alternatives in 2026: 9 platforms compared by the limit you hit
Nine Otterly AI alternatives compared on price, engines per plan, check frequency and content production, grouped by the limit you hit. Prices checked on official pages on October 13, 2026.
article · October 13, 2026
Peec AI alternatives in 2026: 9 platforms compared by the reason you are leaving
Nine Peec AI alternatives compared on price, engines per plan, check frequency and content production, grouped by the reason you are leaving. Prices checked on official pages on October 13, 2026.
article · October 13, 2026
AI visibility tools in 2026: 10 platforms compared with pricing
Ten AI visibility platforms compared on plan price, billing unit, engines per plan, check frequency and price per tracked prompt, with prices checked on official pages on October 13, 2026.
article · October 13, 2026
Profound's Marketing Engineering Hackathon: 50 solo builders, one day in New York
A field note from Profound's first Marketing Engineering Hackathon in New York: 50 selected solo builders, a 1-in-20 acceptance rate, 11 agents shipped, the Profound integration, and winners Aaron Lu and Brianna Pham.
Why this works · operator content beats SEO content
Why this works.
Most agency blogs are SEO content factories — freelance writers paraphrasing other agencies' posts to chase keywords. That stops working when AI engines start synthesizing the answer. Once ChatGPT, Perplexity, Gemini have read 50 paraphrases of the same article, they pick the one with the strongest provenance — not the prettiest copy. Provenance means: written by someone who actually ships the work, with verifiable observations from real client engagements, dated, attributed, and linked from the rest of the site that proves the operator does what they describe.
That is the bar this blog tries to clear. Every research note here references either Hermes scan data or a specific deploy that shipped. Every operating-method article links back to the platform module that does the work. Announcements ship from the platform itself. The blog is part of the operating loop, not a separate marketing surface bolted on top.
FAQ · about the blog and how it shipps
FAQ.
Q: How often is the blog updated?
A: One scheduled article + one announcement per week (Monday Europe/Moscow). Research notes ship on demand when a citation-shift observation is worth surfacing — usually 1–2 per month.
Q: Who writes the posts?
A: The same AI-search operators who run client work. No outsourced «content team.» Every post has author attribution; the byline links to /team where each contributor's role and operating background are visible.
Q: Is there an RSS feed?
A: Not yet. The Sanity-backed feed lands when we ship the broader Studio content pipeline (Q3 2026 roadmap). Until then subscribe via LinkedIn for weekly notifications or check this hub directly.
Q: Where do older agency-era posts live?
A: All 143 posts — current + WordPress-imported legacy — are listed below, newest first. Each has a date in the byline; pre-2025 posts are agency-era and reflect Google-search-world KPIs (SEO, leads, ROI). Post-2025 posts are AI-search-era (per-engine citation, AEO/GEO). The agency-era press & awards live separately on /archive.
Q: Where can I read the Russian-language version?
A: /ru/blog. Posts mirror the EN side when both languages are relevant; some RU-market-specific posts (regional answer engines, Russian-platform GEO) are RU-only. Cross-links between locales on each post.