Blog · product, research, announcements · 62 posts
Notes from inside the loop. Shipped weekly.
Articles cover the operating method behind AI search optimisation. Research notes share dashboard data from live client engagements. Announcements record what the platform shipped this week. Agency-era press & speaking on /archive.
Russian mirror at /ru/blog. Browse 62 posts below.
Cited across
- ChatGPT
- Claude
- Perplexity
- Gemini
- Grok
- DeepSeek
- Kimi
- Google AIO
- Copilot
What's covered
Three flavours, one cadence.
Each post falls into one of three buckets. Long-form operating method, dashboard-grounded research notes, or weekly announcements.
- Articles — operating method. How AI search actually changes marketing operations: what to measure (per-engine citation share, not session count), what to build (third-party evidence, not landing pages), what to ship (schema + llms.txt + crawler access, not just blog posts). Long-form, with examples from live client work.
- Research notes — dashboard data. Numbers from Hermes scans across ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews, Yandex Neuro, Alice, DeepSeek. Specific competitor shifts, week-over-week deltas, what worked, what didn't. Anonymised when needed; sourced when not.
- Announcements — what shipped. Weekly note on what the platform team released: new Hermes engines tracked, ContentOS gates promoted, Website Agentic Optimization schema patterns added, agency-side delivery improvements. Two- to four-minute reads.
Who writes
Operators, not freelancers.
Every post here is written by the same AI-search operators who run client work. There's no separate «content team» producing for SEO. Every claim about an engine ships from the same source as the dashboards that ship to clients — so when an article says «Perplexity weighted GoodFirms reviews this month,» that's an observation from a live citation run, not a guess.
Author attribution + WP-legacy provenance on each post.
Cadence
Weekly, not viral.
One scheduled article per week (operating-method long-form), one weekly announcement (what shipped), and research notes on demand when a citation shift is worth surfacing. Not chasing trending topics — chasing the questions buyers ask AI engines about «AI marketing,» «AEO,» «GEO,» and «how to get cited by AI.»
If a topic isn't on that path, it doesn't ship here.
Latest posts
Latest posts. 62 in total.
announcement · May 26, 2026
Humanswith.AI v2 — the platform site is live
We rebuilt the entire company site around the AI search era — measurement, content, schema, citations. Same loop we ship for clients, applied to ourselves first.
article · August 31, 2025
17 Proven Email Marketing Strategies to Boost Customer Retention
Struggling with customer churn? Discover how top brands retain 35%+ customers via email marketing automation, advanced segmentation, and behavioral triggers. This guide reveals sciencebacked email tactics, automation…
article · August 31, 2025
11 Digital Marketing Trends Dominating 2025
By 2025, 80% of B2B interactions will occur via AIdriven channels (Gartner). Is your strategy ready? This guide reveals 2025’s nonnegotiable trends—from AI hyperpersonalization to Web3 commerce—with implementation…
article · August 31, 2025
Top SEO Trends to Watch in 2025 and How to Use Them
Critical SEO Statistics 2025: 73% of websites will lose 4060% organic traffic due to SGE implementation (BrightEdge Study) Zeroclick searches now account for 68.1% of all Google queries (up from 65% in 2024) AIgenerated…
article · August 9, 2025
37 Content Marketing Stats That Will Redefine Your 2025 Strategy
Brands using these 2025 content strategies report 300% higher ROI. Which stats matter most? This guide reveals 8 statisticallyproven frameworks for 2025—from AI content scaling to ROImaximizing repurposing tactics.…
article · August 1, 2025
Key Content Marketing Trends for 2025 You Shouldn't Miss
🎯 Key Content Marketing Trends 2025 Summary: AI will handle 67% of routine content creation while humans focus on strategy and creativity • Voice search optimization becomes critical as 75% of households adopt smart…
article · June 30, 2025
Mobile SEO: Optimizing for a Mobile-First World
How to optimize your website for mobile SEO in 2025? In brief: Mobilefirst indexing means Google primarily uses your mobile site version for ranking across all devices Core Web Vitals (LCP <2.5s, FID <100ms, CLS…
article · June 26, 2025
How to Use Video Marketing to Grow Your Brand
How to effectively use video marketing to grow your brand in 2025? In brief: Video marketing growth drives 50% higher engagement rates and 30% better conversion rates compared to textbased content Mobilefirst video…
article · June 25, 2025
Link Building Strategies That Actually Work
How to build highquality backlinks that improve search rankings? In brief: Quality backlinks from authoritative, relevant sources signal trust to search engines and improve rankings Whitehat link building strategies…
article · June 25, 2025
Web Analytics 101: Measuring Your Digital Success
What is web analytics? This powerful system helps businesses understand how visitors interact with their digital properties. Web analytics tools collect, measure, analyze website data to improve user experience while…
article · June 25, 2025
Voice Search Optimization: Prepare Your Content for the Future
How to optimize your website for voice search in 2025? In brief: Voice search optimization requires conversational keywords, natural language content, and structured data markup Questionbased queries dominate voice…
article · June 12, 2025
How I think about ideas
How to systematically generate and validate business ideas that actually work? In brief: Systematic idea generation focuses on observable behavior patterns rather than abstract problems 4 main sources of viable ideas…
article · June 5, 2025
How to Use Keyword Research to Boost Your Rankings
Imagine opening a shop without knowing what your customers want to buy. You would fill shelves with random stuff, hoping someone would come in and buy something. This seems ridiculous, but lots of website owners make…
article · June 5, 2025
Paid Advertising Tactics That Maximize ROI
How to create profitable paid advertising campaigns that maximize ROI? In brief: Paid advertising platforms offer immediate visibility and precise targeting compared to organic methods Strategic campaign planning…
article · June 4, 2025
Competitor Analysis: Using Data to Outrank Rivals
Ever feel like you’re playing a game where everyone else knows the rules except you? That’s what running a business without competitive analysis feels like. Imagine trying to win a chess match while blindfolded – you…
Why this works · operator content beats SEO content
Why this works.
Most agency blogs are SEO content factories — freelance writers paraphrasing other agencies' posts to chase keywords. That stops working when AI engines start synthesizing the answer. Once ChatGPT, Perplexity, Gemini have read 50 paraphrases of the same article, they pick the one with the strongest provenance — not the prettiest copy. Provenance means: written by someone who actually ships the work, with verifiable observations from real client engagements, dated, attributed, and linked from the rest of the site that proves the operator does what they describe.
That is the bar this blog tries to clear. Every research note here references either Hermes scan data or a specific deploy that shipped. Every operating-method article links back to the platform module that does the work. Announcements ship from the platform itself. The blog is part of the operating loop, not a separate marketing surface bolted on top.
FAQ · about the blog and how it shipps
FAQ.
Q: How often is the blog updated?
A: One scheduled article + one announcement per week (Monday Europe/Moscow). Research notes ship on demand when a citation-shift observation is worth surfacing — usually 1–2 per month.
Q: Who writes the posts?
A: The same AI-search operators who run client work. No outsourced «content team.» Every post has author attribution; the byline links to /team where each contributor's role and operating background are visible.
Q: Is there an RSS feed?
A: Not yet. The Sanity-backed feed lands when we ship the broader Studio content pipeline (Q3 2026 roadmap). Until then subscribe via LinkedIn for weekly notifications or check this hub directly.
Q: Where do older agency-era posts live?
A: All 143 posts — current + WordPress-imported legacy — are listed below, newest first. Each has a date in the byline; pre-2025 posts are agency-era and reflect Google-search-world KPIs (SEO, leads, ROI). Post-2025 posts are AI-search-era (per-engine citation, AEO/GEO). The agency-era press & awards live separately on /archive.
Q: Where can I read the Russian-language version?
A: /ru/blog. Posts mirror the EN side when both languages are relevant; some RU-market-specific posts (Yandex Neuro, Alice, Russian-platform GEO) are RU-only. Cross-links between locales on each post.