Blog · product, research, announcements · 102 posts
Notes from inside the loop. Shipped weekly.
Articles cover the operating method behind AI search optimisation. Research notes share dashboard data from live client engagements. Announcements record what the platform shipped this week. Agency-era press & speaking on /archive.
Russian mirror at /ru/blog. Browse 102 posts below.
Cited across
- ChatGPT
- Claude
- Perplexity
- Gemini
- Grok
- DeepSeek
- Kimi
- Google AIO
- Copilot
What's covered
Three flavours, one cadence.
Each post falls into one of three buckets. Long-form operating method, dashboard-grounded research notes, or weekly announcements.
- Articles — operating method. How AI search actually changes marketing operations: what to measure (per-engine citation share, not session count), what to build (third-party evidence, not landing pages), what to ship (schema + llms.txt + crawler access, not just blog posts). Long-form, with examples from live client work.
- Research notes — dashboard data. Numbers from Hermes scans across ChatGPT, Perplexity, Gemini, Claude, Copilot, Google AI Overviews, Yandex Neuro, Alice, DeepSeek. Specific competitor shifts, week-over-week deltas, what worked, what didn't. Anonymised when needed; sourced when not.
- Announcements — what shipped. Weekly note on what the platform team released: new Hermes engines tracked, ContentOS gates promoted, Website Agentic Optimization schema patterns added, agency-side delivery improvements. Two- to four-minute reads.
Who writes
Operators, not freelancers.
Every post here is written by the same AI-search operators who run client work. There's no separate «content team» producing for SEO. Every claim about an engine ships from the same source as the dashboards that ship to clients — so when an article says «Perplexity weighted GoodFirms reviews this month,» that's an observation from a live citation run, not a guess.
Author attribution + WP-legacy provenance on each post.
Cadence
Weekly, not viral.
One scheduled article per week (operating-method long-form), one weekly announcement (what shipped), and research notes on demand when a citation shift is worth surfacing. Not chasing trending topics — chasing the questions buyers ask AI engines about «AI marketing,» «AEO,» «GEO,» and «how to get cited by AI.»
If a topic isn't on that path, it doesn't ship here.
Latest posts
Latest posts. 102 in total.
article · July 14, 2026
How to Create Content Optimized for AI Summarization
A practitioner guide to writing content that ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews can extract, trust, and cite.
article · July 13, 2026
How to structure content for Knowledge Graph inclusion: 7 proven tactics with schema and entity signals
Learn exactly how to structure content for Knowledge Graph inclusion - entity markup, schema types, and E-E-A-T signals that get your brand into Google entity index.
article · July 10, 2026
How to Optimize Content for LLM Retrieval: 7 Tactics That Get You Cited by ChatGPT, Perplexity, and Gemini
7 tactics to optimize content for LLM retrieval so AI engines cite your brand
article · July 10, 2026
How to Build Topical Authority That Gets Your Brand Cited by ChatGPT, Perplexity, and Google AI Overviews
7-step framework to make AI engines cite your brand
article · July 9, 2026
How Featured Snippets Directly Shape AI-Generated Answers in 2026
99.5% of Google AI Overview sources held a featured snippet or top-3 position. Learn the RAG mechanism, 5 key studies, and a step-by-step audit to win AI citations in 2026.
research · July 9, 2026
How E-E-A-T Signals Determine Whether AI Engines Cite Your Content
How Google E-E-A-T signals drive visibility in ChatGPT, Gemini, and Perplexity answers — with data from BrightEdge, Ahrefs, Semrush, and Profound.co, plus GEO tactics. Updated for 2026.
research · July 9, 2026
ChatGPT Citation Signals: What Determines Which Sources Get Referenced
ChatGPT citation signals differ from traditional SEO. This guide covers the key factors - passage directness, source trust, and accessibility - that determine which sources AI references.
research · July 9, 2026
AI Search Ranking Factors: What Determines Which Sources Get Cited
AI search systems cite passages, not pages. This guide covers what gets your content cited in Google AI Overviews, ChatGPT Search, Perplexity, and Bing Copilot.
article · July 7, 2026
How to Get Your Content Cited in ChatGPT Answers
How to make your content appear in ChatGPT answers. Three citation gates, the SAGE framework, and a production checklist for 2026.
article · July 7, 2026
What KPIs Define Success in LLM Optimization?
Six measurable KPIs for LLM optimization in 2026: citation rate, brand mention share, answer presence rate, AI-referred traffic, extraction fidelity, and pipeline attribution.
article · July 7, 2026
What Results Can a GEO Agency Deliver?
A 2026 evidence guide to measurable outcomes from a GEO agency: citation rates, AI-referred traffic benchmarks, brand mention share, and pipeline attribution data for B2B marketing teams.
article · July 6, 2026
What ROI Can AI Search Optimization Deliver? A 2026 Evidence Guide
A data-driven guide to measuring AEO and GEO ROI in 2026, with benchmarks, conversion data, and a step-by-step calculation framework for marketing teams.
article · July 6, 2026
How Fast Can LLM Visibility Improve? GEO & AEO Timelines, Real Benchmarks, and What Actually Works in 2026
Real timelines for GEO and AEO gains: Google AI Overviews in 4–6 weeks, Perplexity in 30–45 days, ChatGPT Browse in 90–180 days. Named benchmarks, case studies, and a 90-day action plan.
article · July 6, 2026
GEO vs. SEO: Does Generative Engine Optimization Actually Drive AI Search Visibility?
Is GEO a mandatory investment or an optional SEO layer? Princeton research, Q1 2026 benchmarks, platform-by-platform evidence, and a decision framework for senior marketers.
article · July 6, 2026
AEO in 2026: Hard Numbers, Named Winners, and Whether the ROI Justifies the Spend
AEO ROI in 2026: named case studies from NerdWallet, Healthline, Zapier, Q1 2026 benchmarks, and a decision framework for justifying AEO budget to your CMO.
Why this works · operator content beats SEO content
Why this works.
Most agency blogs are SEO content factories — freelance writers paraphrasing other agencies' posts to chase keywords. That stops working when AI engines start synthesizing the answer. Once ChatGPT, Perplexity, Gemini have read 50 paraphrases of the same article, they pick the one with the strongest provenance — not the prettiest copy. Provenance means: written by someone who actually ships the work, with verifiable observations from real client engagements, dated, attributed, and linked from the rest of the site that proves the operator does what they describe.
That is the bar this blog tries to clear. Every research note here references either Hermes scan data or a specific deploy that shipped. Every operating-method article links back to the platform module that does the work. Announcements ship from the platform itself. The blog is part of the operating loop, not a separate marketing surface bolted on top.
FAQ · about the blog and how it shipps
FAQ.
Q: How often is the blog updated?
A: One scheduled article + one announcement per week (Monday Europe/Moscow). Research notes ship on demand when a citation-shift observation is worth surfacing — usually 1–2 per month.
Q: Who writes the posts?
A: The same AI-search operators who run client work. No outsourced «content team.» Every post has author attribution; the byline links to /team where each contributor's role and operating background are visible.
Q: Is there an RSS feed?
A: Not yet. The Sanity-backed feed lands when we ship the broader Studio content pipeline (Q3 2026 roadmap). Until then subscribe via LinkedIn for weekly notifications or check this hub directly.
Q: Where do older agency-era posts live?
A: All 143 posts — current + WordPress-imported legacy — are listed below, newest first. Each has a date in the byline; pre-2025 posts are agency-era and reflect Google-search-world KPIs (SEO, leads, ROI). Post-2025 posts are AI-search-era (per-engine citation, AEO/GEO). The agency-era press & awards live separately on /archive.
Q: Where can I read the Russian-language version?
A: /ru/blog. Posts mirror the EN side when both languages are relevant; some RU-market-specific posts (Yandex Neuro, Alice, Russian-platform GEO) are RU-only. Cross-links between locales on each post.