Increased enquiries by 24% and aligned two conflicting teams with the help of AI

Our approach

• Step 1. Implemented the Call Insights speech analytics system

  Manual call analysis was time-consuming and resource-heavy. The clinic needed a tool capable of delivering deep call insights in real time.

  With speech analytics, the clinic now receives daily reports highlighting:

  • customer pain points, fears and objections;
  • the language customers actually use;
  • reactions to offers;
  • actionable insights for marketing.

• Step 2. Applied these insights directly to advertising

  The findings were used across ad creatives, copy and the website.

  For example, many people believe hair transplantation is only relevant once hair loss becomes severe. We challenged this misconception with an ad creative showing early-stage hair loss and clearly highlighting the problem area.

  As a result, conversion to enquiry from a single ad increased by 46%.

• Step 3. Measured the impact
  • The number of qualified leads increased by 23%
  • Ads became more aligned with real search intent:customers were more likely to search for “What should I do if I’m going bald at 30?” or “Can a failed hair transplant be fixed?” rather than simply “hair transplant”
  • Phone calls became the primary source of ideas for the marketing team