Agency with a profit guarantee: how we learned to sell results, not services
ROMI
1600%
ROMI
600%
Utilising the marketing unit
Example of a marketing unit
Website:
https://humanswith.ai/
Specialisation:
Performance Marketing
Location:
Moscow
Service Regions:
Russia, USA, UAE, Europe
Year Established:
2019
Result:
Increased the agency’s annual revenue from 15 million to 30 million RUB
Result:
Grew team size from 2 to 23 employees
Result:
Raised average service contract value to 10 million RUB
Transition from freelancing to a boutique agency with guaranteed client profit growth
Build an internal culture of hypotheses and experimentation
Scale the team without compromising quality
Evolve from a contractor to a true external marketing department
Move away from fixed pricing and purely tactical tasks
Implement a predictable growth model (marketing unit)
Challenges of implementing a new methodology
Transitioning team to hypothesis-driven thinking
Difficulty shifting from task execution to hypothesis testing approach.
Building profit accountability culture
Establishing mindset focused on results rather than process completion.
Scaling without quality compromise
Maintaining speed and systematic approach during team growth.
Convincing clients to pay for results
Shifting from activity-based to goal-achievement based pricing.
