How to Reduce Dependence on Paid Advertising and Increase Sales for an Automotive Dealer



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ROMI

1600%

ROMI

600%

CASE OVERVIEW

SEO Forecast by Month

Project:

Official GAC Dealer

Industry:

Automotive Business

Location:

Saint Petersburg

Geography:

Regional marketing

Tools:

CRM, Analytics, SEO, GEO (AI-generated answers)

Strategy Horizon:

9–12 months

Budget:

₽623,380 (1 month of work)

Focus:

CPS reduction, organic growth, controllable ROMI

Core Project Idea:

Transition from fragmented paid advertising to a systematic, data-driven marketing approach directly connected to sales and analytics.

Controllable Marketing for an Automotive Dealer

1

Reduce reliance on paid advertising channels

2

Lower cost per sale amid growing competition

3

Increase local brand awareness

4

Integrate marketing and sales into a single system

5

Achieve transparent ROMI across all channels

6

Secure positions in new acquisition channels, including AI assistants

Key Project Challenges

CPL

Rising CPL and declining efficiency of paid advertising

Awareness

Low brand awareness compared to federal dealer networks

Analytics

Lack of end-to-end analytics from lead to revenue

Traffic

Loss of potential traffic from AI-generated answers

Marketing

Gap between marketing and sales teams

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Stages of Implementing Controllable Marketing

  • Stage 1. CRM Implementation and Setup
    • Implemented amoCRM as a unified hub for processing all inquiries
    • Developed scripts and workflows for sales managers
    • Consolidated leads from all channels into a single system
    • Set up automation and lead nurturing processes

  • Stage 2. AI-Powered Analytics System
    • Collected deal history, messages, and calls within the CRM
    • Call transcription using AI tools
    • Centralized data storage in a PostgreSQL database
    • Conversation analysis to evaluate manager performance
    • Identification of objections, customer profiles, and growth opportunities

  • Stage 3. Reporting and Control Automation
    • Automatic CRM field population
    • Lead qualification and call scoring
    • Daily reports delivered via Telegram
    • Data Lens dashboards for performance analysis

  • Stage 4. AI Answer Visibility Strategy (GEO)
      • Rewrote website content to match AI assistant logic
      • Added structured answers to frequently asked questions
      • Strengthened E-E-A-T signals and local expertise
      • Secured brand mentions in local media

      Result:

      The brand began appearing in AI assistant recommendations for commercial queries.

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Impact of Controllable Marketing Implementation

A comprehensive approach to marketing, analytics, and sales reduces cost per sale and enables sustainable organic growth without continuously increasing ad budgets. Expected Results (12-Month Forecast)

2×

CPS reduction

2×

Sales conversion rate growth

+35% monthly

SEO traffic growth

+32 per month

Organic leads

+3 per month

Sales from SEO

+10 per month

Additional sales via CRM & AI

10–14%

Sales department conversion rate



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