SEO Strategy That Brought a Clinic 109,000 Visitors per Month and a 176% Revenue Increase

Stages of Work on the Set Task

• Stage 1: Lifting the Penalty Through a Comprehensive Website Overhaul

  Key Issues Identified During In-Depth Analysis:

  • Service pages contained little to no relevant content;
  • Boilerplate (repetitive) blocks made up 80% of the content on each page.

  What We Did to Recover from the Filter:

  • Completely rebuilt the semantic core , uncovering widespread keyword cannibalisation across pages.
  • Merged over 30 duplicate pages using 301 redirects to eliminate internal competition.
  • Radically revised the service page structure , removing boilerplate blocks from indexing and creating unique, relevant content for each service.
  • Optimised page load speed by 2x , and implemented E-E-A-T (Experience, Expertise, Authority, Trustworthiness) improvements to offset traffic loss from Yandex by boosting performance in Google.

  Intermediate Results (December 2023):

  • First signs of recovery from the Yandex filter;
  • Organic traffic doubled compared to pre-audit levels.

• Stage 2: Usability Overhaul and Technical Improvements

  We carried out a major overhaul of the user experience:

  • Redesign of key conversion elements : booking forms, CTA blocks, and navigation — resulting in a 92% increase in conversion rate .

  

  • Improvement of the mobile version : fixed responsive design issues and increased page load speed for mobile devices.

• Stage 3: Creation of Expert Medical Content

  Competitor Analysis Revealed a Key Success Factor : market leaders publish over 15 articles per month and actively invest in high-quality medical content. This insight became the foundation for adjusting our content strategy, which led to a traffic boost by September:

  • Increased content production from 5 to 20 articles per month
  • Hired doctor-copywriters to ensure medical accuracy and authority
  • Published 60 expert-authored articles over the summer

  Result : by September 2024 , organic traffic had grown by 37% , driven by the indexing of summer-published content.

  

• Stage 4: Building a High-Quality Backlink Profile

  Since March 2024, we launched a comprehensive link-building strategy:

  • Three-stage selection process for link placement platforms:
    1. Evaluation of the domain’s overall quality, relevance, and spam metrics
    2. Analysis of indexing status, traffic volume, DR (Domain Rating), and publication cost
    3. Manual review to ensure absence of prohibited or irrelevant content
  • Monthly acquisition of 10–15 high-quality links , maintaining a safe and steady growth pace
  • Use of both marketplace platforms and direct outreach to secure editorial placements
  • Focus on natural link profile development , including a high proportion of naked URLs and brand anchors
  • Total number of high-quality links acquired: 142

  Results:

  • Organic traffic from Google grew by 257% over the year (March 2024 – March 2025)

  

  Screenshot of traffic from Yandex Metrica , March 2024 — March 2025

  • The number of leads from Google increased by 102%

  

  • Lead-generating queries reached TOP-2 positions in Google

  

  Screenshot of rankings from Google, March 2025

  

  Screenshot of Ahrefs

• Stage 5: Multi-Regional SEO Promotion

  Since November 2024, we launched a regional market capture strategy:

  • Created 10 regional subdomains
  • Set up smart geolocation to automatically redirect users based on location
  • Adapted content to the specific needs and characteristics of each region
  • Optimised technical settings of the subdomains for speed and indexation
  • Integrated with analytics platforms to track performance and user behaviour

  Results:

  • Regional traffic grew by 38% within 4 months (from 23,225 to 31,966 visitors/month)
  • Achieved Top 3 rankings for key search queries in most target regions

  

• Stage 6: Monitoring Results and Strategy Optimisation

  Throughout the entire project, we continuously tested new approaches and implemented successful solutions.

  Key changes introduced in summer 2024 led to growth in September:

  • Updated the homepage design — this improved behavioural metrics and resulted in increased traffic from Yandex.
  • Increased content production — we scaled up from 5 to 20 articles per month, resulting in a 44% traffic increase .
  • Strengthened the link-building strategy — we increased the number of purchased links per month and introduced outreach tactics to acquire natural backlinks from medical websites.

  

  Screenshot of traffic growth from Yandex Metrica, June 2024 – September 2024

  

  Screenshot of traffic growth from Ahrefs, June 2024 – September 2024

  It was precisely the continuous monitoring of key metrics, hypothesis testing, and timely strategy adjustments that allowed us not only to meet the set goals but also to exceed them — achieving a 10x growth in organic traffic within just 1.5 years of work.