Formula for success: SEO+SMM+reputation=an increase in leads by 133.33%

Stages of transforming the clinic into a market leader in the shortest possible time

• Stage 1: Reputation Management
  • Developed a landing page for collecting reviews with automatic routing (positive → publication, negative → feedback).
  • Implemented a patient loyalty program for leaving reviews (bonuses for honest ratings).
  • Set up automation in amoCRM: thank-you emails, negative review handling, manager notifications.
  • Raised the clinic’s rating from 4.4 to 5.0 and received an award from a major geoservice.

• Stage 2: SEO Optimization
  • Migrated the website from Tilda to WordPress → fixed technical issues (robots.txt, sitemap.xml), improved page load speed by 30%.
  • Added schema.org microdata (for videos, FAQs, services) to improve search engine rankings.
  • Implemented content templates → accelerated the publication of SEO articles and reduced costs.
  • Result: +375% increase in organic traffic, +133% more leads.

• Stage 3: Social Media Promotion
  • Created a YouTube channel featuring real patient case studies (CTR 5.6%, 149K views).
  • Launched a Telegram channel as a “patient diary” (reach up to 4K without advertising).
  • Developed content on Yandex.Zen → impressions increased by 143 times thanks to video format.
  • Implemented an AI avatar for content creation → reduced the doctors’ filming time.

• Stage 4: Advertising Setup
  • Set up end-to-end analytics (UTM → CRM → offline sales tracking)
  • Automated lead segmentation (A/B/C) through surveys and CRM integration
  • Optimized bids using machine learning → reduced cost-per-click by 37%, increased clicks by 234%
  • Increased the share of paid traffic from 5% to 62% while reducing the cost per lead