Growth Hacking in Action: 14 Days, 1 Widget, +5% Increase in Leads
ROMI
1600%
ROMI
600%
Impact of the Video Widget on User Behaviour
Improvement in key metrics when comparing two periods: before and after the widget launch
Website:
https://hfe-hfe.ru
Theme:
Growth Hacking
Location:
Moscow
Region:
Russia
Budget:
Free (first 14 days of tool usage)
Project Start:
February 2022
Result:
5% increase in overall lead conversion rate
Result:
3% increase in direct conversions (from the widget)
Result:
Improved lead quality
est the GetReview Video Widget for Conversion Rate Growth Using a Growth Hacking Approach
Test the video widget’s impact on conversion rates
Ensure accurate tracking of key metrics
Optimise the widget for both desktop and mobile devices
Implement the entire hypothesis within 6 hours without requiring additional resources
Problems and Solutions During the Testing Phase
No ready-made video content available
Needed to create video from existing materials within short timeframe.
Strict time limitation constraints
Only 6 hours for hypothesis testing without team involvement.
Different UX across devices
Video subtitles reduced desktop CTR, requiring adaptations.
Complex indirect impact assessment
Need to measure overall conversion impact, not just direct leads.
