Performance SMM in Action: How an AR Filter Increased Influencers’ Willingness to Advertise
ROMI
1600%
ROMI
600%
Using AR Filters to Boost Conversion
Graph screenshots: Key metrics: Ad placement acceptance rate rose from 17% to 30%
Website
https://hfe-hfe.ru/
Industry
Digital marketing in healthcare
Location
Moscow
Target region
Russia
Budget
…
Project launch
2021
Result
Ad placement acceptance rate increased from 17% to 30%
Result
Number of leads doubled
Revitalising the Client’s Business Through New Advertising Channels
Increased conversion rate for influencer ad collaborations
Expanded pool of advertising partners
Enhanced brand perception
Improved content virality
Challenges in New Channel Acquisition
Low blogger readiness
Bloggers reluctantly agreed to promote delicate topic due to reputation risks.
Barter inefficiency
Barter collaboration with bloggers didn't bring expected results and conversions.
Need to change perception
Required changing negative perception of service among target audience.
AR mask limitations
AR mask had narrow applicability and didn't cover entire target audience at start.
