Discover how HumansWithAI’s unique application of AI and AR technologies revolutionized advertising for the HFE Clinic, doubling application rates and breaking through market stagnation. Learn about our creative approach to influencer marketing that transformed the clinic’s digital presence and significantly boosted client engagement.

The HFE Clinic is the only clinic in Russia to perform hair transplants using the unique non-surgical HFE method.

At the time we started our cooperation, the clinic had already been operating for 11 years, had a 7.6% market share online and was competing with the market leader in Russia and Turkish clinics. At some point stagnation began: there was no growth in sales and profits.

The Humanswith.AI agency was tasked with developing a marketing strategy, launching new advertising channels and taking the business out of stagnation.

The set task

We encountered a problem at the very first stage of interaction with bloggers. Hair transplantation is a very delicate procedure. When a blogger found out that he was going to advertise a service he was not supposed to talk about, he refused to get involved.

The only way to work with opinion leaders was by bartering hair transplants (for advertising), with popular people more willing to agree to the procedure itself for money, but refusing advertising hair transplants.

We were faced with the question of how to increase the number of consenting bloggers if no one is willing to promote us?