From 3.7% to 8.2%: analytics system and conversion growth in Facebook over 2 months
Infinity Logistix: automating conversion growth — Case results: From 3.7% to 8.2% Lead-to-contract conversion increased · By 35% Lead loss reduced · +55.5% Number of contracts increased · By 18% CPA decreased.
ROMI
600%
Case overview
End-to-end analytics screenshot, period 01.03.25–31.05.25, Rejection — rejected, Contact later — follow up later, Qualification completed (ABC) — qualification passed, Contract sent — contract sent
Project:
Infinity Logistix
Industry:
Logistics / dispatch service (trucking, USA)
Geography:
USA
Model:
B2B / C2C marketplace
Start date:
October 2024 (initiative launch), active system development — November–December 2024
Result:
Lead-to-contract conversion increased from 3.7% to 8.2% after implementing analytics and automation in Facebook
Result:
Lead loss reduced by 35% through end-to-end analytics and funnel control
Facebook contextual advertising for a B2B logistics service
Gain visibility into call quality without manual listening
Implement end-to-end analytics from click to signed contract
Automate routine lead management processes
Optimize ads based on real funnel data
Achieve a lead-to-contract conversion rate above 6% (baseline: 3.7%)
Reduce lead drop-off below 40% and increase number of contracts
Challenges of managing the funnel and sales in Facebook advertising
No visibility
What happens after a lead and where it gets lost
There is no rating
It is impossible to evaluate the quality of campaigns and funnel leads
Loss of leads
Between the stages: form → call → contract
There is no feedback
On the manager's work and call quality
