How an Outdoor Furniture E-Commerce Store Reached ₽10M Monthly Revenue from SEO in 12 Months

SEO Implementation Stages

• Stage 1 — Building the SEO Foundation
  • Collected 1,174 keywords (+17% to plan)
  • Identified 175 priority landing pages
  • Created a 12-month content roadmap
  • Designed scalable site architecture
  • Example

  

  

• Stage 2 — On-Page & Technical Optimization

  • Optimized 50 priority pages
  • Technical score improved 88 → 96 / 100
  • Implemented sitemap, canonicals, schema

  Fixed duplicates and redirect chains

  

  

  

• Stage 3 — Speed Optimization & Migration
  • Load time reduced 4.5 → 1.6 sec
  • PageSpeed:
    • mobile: 12 → 35
    • desktop: 30 → 44
  • Successfully migrated to a new site structure

  
  2024
  

• Stage 4 — Link Building
  • Systematic growth of referring domains
  • Editorial & content-driven backlinks

  Increased trust and rankings

• Stage 5 — End-to-End Analytics
  • Audited Calltouch & paid traffic
  • Connected client_id, UTM, CRM revenue
  • Enabled accurate ROMI calculation