How an Outdoor Furniture E-Commerce Store Reached ₽10M Monthly Revenue from SEO in 12 Months

Online store 4sis — Case results: 6% → 41% Top-10 visibility (Yandex) · 7% → 15% Top-10 visibility (Google) · +39% SEO conversion rate · –64% Page load time.

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ROMI

600%

Case data
Promotion features
From hypothesis to LP creation
ROI and key indicators

4SiS

Website:

4sis.ru

Industry:

outdoor furniture & leisure products

Location:

Russia

Market:

nationwide

Project start:

November 2024 <

Goal:

₽10M/month from SEO

Result:

strong growth in visibility & conversions

SEO as a Revenue Channel

Increase SEO revenue to ₽10M/month

Grow organic traffic to 15,000 visits/month

Build a predictable and scalable sales channel

Reduce dependency on paid traffic

Connect SEO, analytics, and sales

Growth Constraints

Low visibility

only 3–7% of keywords in Top-10

No SEO

No semantic core or SEO prioritization

Critically speed

Critically low website speed

Issues

Technical issues, duplicates, redirects

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SEO Implementation Stages

Stage 1 — Building the SEO Foundation
- Collected 1,174 keywords (+17% to plan)
- Identified 175 priority landing pages
- Created a 12-month content roadmap
- Designed scalable site architecture
- Example
Stage 2 — On-Page & Technical Optimization
- Optimized 50 priority pages
- Technical score improved 88 → 96 / 100
- Implemented sitemap, canonicals, schema
Fixed duplicates and redirect chains
Stage 3 — Speed Optimization & Migration
- Load time reduced 4.5 → 1.6 sec
- PageSpeed:
  - mobile: 12 → 35
  - desktop: 30 → 44
- Successfully migrated to a new site structure
2024
Stage 4 — Link Building
- Systematic growth of referring domains
- Editorial & content-driven backlinks
Increased trust and rankings
Stage 5 — End-to-End Analytics
- Audited Calltouch & paid traffic
- Connected client_id, UTM, CRM revenue
- Enabled accurate ROMI calculation

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SEO Impact

A data-driven SEO strategy enabled a controllable sales channel and laid the groundwork for long-term revenue growth without continuously increasing ad spend. Key results in 10 months:

6% → 41%

Top-10 visibility (Yandex)

7% → 15%

Top-10 visibility (Google)

+39%

SEO conversion rate

–64%

Page load time

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