AI + CRM = Record Conversion: How We Cut Advertising Costs in Half and Increased Appointments by 83%

Stages of Work Completed

• Stage 1. Problem Diagnosis

  Identified the key issue: high interest but low conversion due to:

  • Price barrier
  • Lack of clarity around the value of services
  • Ineffective existing advertising campaigns

• Stage 2. Strategic Planning
  • Avoided costly website redesign (10K+ USD)
  • Adopted an MVP approach with quizzes as the main conversion tool
  • Developed AI + CRM integration to automate key processes

• Stage 3. Audience Research
  • In-depth analysis of the target audience (residents of the UAE and international patients)
  • Applied the JTBD (Jobs To Be Done) framework to identify:
    • “Urgent restoration before an event”
    • “Fast, high-quality prosthetics”
  • Identified preferred communication channels (WhatsApp)

• Stage 4. Quiz Development and Testing
  • Created a series of personalised quizzes for different audience segments
  • Implemented a Growth Hacking approach:
    • 5–8 hypothesis tests per week
    • Rapid iterations based on results
  • Optimised quiz elements:
    • Removed mandatory email fields (+40% more submissions)
    • Simplified difficult questions (+28.57% completion rate)
    • Introduced mini-landing pages (+57.14% conversion rate)

• Stage 5. Technology Integration
  • Set up a CRM system with automatic lead classification (AAA/BBB/CCC)
  • Implemented integration with Google Ads for dynamic ad optimisation
  • Automated first contact via WhatsApp (based on audience preferences)