AI + CRM = Record Conversion: How We Cut Advertising Costs in Half and Increased Appointments by 83%

Sameday Dental Implants Clinic — Case results: +83% appointment bookings Conversion growth through personalized quiz experiences · Costs cut in half Optimization from 477K to 199K AED with improved results · 19.4% quiz conversion rate Against 11.7% conversion from main website · 24/7 AI automation Instant processing and classification of all leads.

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ROMI

600%

Case data
Promotion features
From hypothesis to LP creation
ROI and key indicators

Results of quiz implementation and advertising campaign optimisation

Reduction in contextual advertising costs after switching from website advertising to quiz advertising.

Website

https://www.samedayme.com/

Niche

Medicine (dentistry)

Location

Dubai

Target region

UAE

Project start

September 2024

Result

appointment conversion increased by 83%

Result

advertising costs cut in half (477K to 199K AED)

Result

quizzes achieved 19.4% conversion vs 11.7% website

Result

CPL reduction with maintained lead quality

Attract the target audience to the service and increase the number of real appointment bookings

Sales funnel optimisation without costly redesign

Implementation of interactive engagement (quizzes)

Automation and CRM integration

Reduced advertising spend with increased efficiency

Challenges the team faced during project implementation

Price barrier

High interest in services but low conversion due to treatment costs.

Low visit readiness

Quiz data revealed audience reluctance for immediate appointments.

Complex AI integration

AI + CRM required precise customization for dental clinic specifics.

Lack of benchmarks

Hypothesis testing without clear reference points in medical niche.

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Stages of Work Completed

Stage 1. Problem Diagnosis
Identified the key issue: high interest but low conversion due to:
- Price barrier
- Lack of clarity around the value of services
- Ineffective existing advertising campaigns
Stage 2. Strategic Planning
- Avoided costly website redesign (10K+ USD)
- Adopted an MVP approach with quizzes as the main conversion tool
- Developed AI + CRM integration to automate key processes
Stage 3. Audience Research
- In-depth analysis of the target audience (residents of the UAE and international patients)
- Applied the JTBD (Jobs To Be Done) framework to identify:
  - "Urgent restoration before an event"
  - "Fast, high-quality prosthetics"
- Identified preferred communication channels (WhatsApp)
Stage 4. Quiz Development and Testing
- Created a series of personalised quizzes for different audience segments
- Implemented a Growth Hacking approach:
  - 5–8 hypothesis tests per week
  - Rapid iterations based on results
- Optimised quiz elements:
  - Removed mandatory email fields (+40% more submissions)
  - Simplified difficult questions (+28.57% completion rate)
  - Introduced mini-landing pages (+57.14% conversion rate)
Stage 5. Technology Integration
- Set up a CRM system with automatic lead classification (AAA/BBB/CCC)
- Implemented integration with Google Ads for dynamic ad optimisation
- Automated first contact via WhatsApp (based on audience preferences)

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Results of the Work Completed

Thanks to the implementation of interactive quizzes, the use of AI + CRM, and the optimisation of advertising campaigns, SameDay Clinic significantly improved its patient acquisition efficiency. Key findings:

+83% appointment bookings

Conversion growth through personalized quiz experiences

Costs cut in half

Optimization from 477K to 199K AED with improved results

19.4% quiz conversion rate

Against 11.7% conversion from main website

24/7 AI automation

Instant processing and classification of all leads

Want to grow systematically from $2M to $10M ARR in 3 years — just like our other clients? We know how.

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