7.5x Growth of a Medical Website Through Expert Content

To achieve the goals, the scope of work was divided into 4 stages

• Stage 1. Creating a Medical Content Production System
  Forming an Expert Team:

  • Recruited medical copywriters with relevant education
  • Created a pool of doctor-experts for content review
  • Implemented a multi-level review process for each article

  Developing the Content Creation Process:

  1. SEO specialists create briefs:
     • Analysis of core keywords
     • Study of top competitors
     • Definition of structure and key sections
     • Verification of relevance to medical topics
  2. Medical copywriters produce content:
     • Writing expert articles based on medical knowledge
     • Use of up-to-date medical sources
     • Adherence to terminology and professional standards
  3. Agency copy editors review:
     • Fact-checking medical information
     • Checking uniqueness and text quality
     • Compliance with SEO requirements
     • Final proofreading and optimization
• Stage 2. Scaling Content Production
  Over 1.5 years of work, 234 expert articles were created:

  • Average pace: 10 articles per month
  • Article length: from 5,000 to 20,000 characters without spaces
  • Thematic directions:
    • Types of alopecia and hair loss diagnosis
    • Causes of hair loss and related diseases
    • Modern methods of hair transplantation and restoration
    • Home care and traditional remedies
    • Specialized medications and procedures
    • Psychological and social aspects
• Stage 3. Implementing E-E-A-T Elements in the Content
  Experience:

  • Clinical Cases with Real-Life Examples
  • Before-and-After Procedure Photos

  Screenshot of "before and after" photos from the website

  • Patient Reviews with Detailed Experience Descriptions

  Screenshot of reviews from the website Expertise (Экспертность):

  • Authorship with Doctor Profiles

  Screenshot of the authorship block from the website

  • Medical Sources and Links to Research
  • Professional Terminology and Detailed Explanations

  Authoritativeness (Авторитетность):

  • Licenses and Certificates
  • Awards and Achievements
  • Membership in Professional Associations

  Trustworthiness (Надежность):

  • Contact Information and Clinic Address
  • Transparent Pricing and Treatment Conditions
  • Review and Feedback System
• Этап 4. Техническая оптимизация контента
  Schema.org Microdata:

  • Article for informational articles
  • MedicalWebPage for medical content
  • Person for doctor-author profiles
  • Organization for clinic information

  Internal Linking:

  • Systematic connection between informational and commercial pages
  • Clustering by medical topics
  • Anchor links with relevant anchor texts