Ecommerce SEO Services

On-Page SEO for product and category pages

Your product and category pages are the lifeblood of your ecommerce store. We optimise titles, meta descriptions, headers and image alt text to improve search visibility and drive targeted traffic. Our approach focuses on integrating relevant keywords, such as ecommerce SEO, seamlessly into your content for maximum impact. Beyond optimising individual elements, we ensure your pages are structured for easy navigation, improving the overall user experience and increasing the likelihood of conversions.

We also analyse user behaviour and search intent to further refine your product and category pages, tailoring them to the needs of your audience. By incorporating compelling calls to action and clear, concise descriptions, we create pages that resonate with customers while satisfying search engine algorithms. With a focus on continuous improvement, our strategies ensure that your key pages consistently rank higher, attract more visitors and convert traffic into loyal customers.

Content marketing for e-commerce

Compelling and engaging content is essential for attracting and retaining customers. Our team develops high-quality blog posts, product descriptions, and landing pages that reflect your brand's voice.

To further boost outreach, we incorporate Cold Email Outreach Services into your strategy, helping you connect directly with potential customers.

Using ecommerce SEO best practices, we ensure your content resonates with both users and search engines. Whether you need informative articles, compelling product stories or persuasive sales copy, our content strategies are designed to drive traffic, increase conversions and build brand loyalty.

As well as creating new content, we focus on reviewing and improving your existing assets to maximise their performance. This includes updating outdated product descriptions, improving readability and optimising for relevant keywords that your audience is actively searching for. By combining creativity with data-driven insights, we ensure that each piece of content not only informs and engages, but also strengthens your store's online presence. With HumansWithAi, you'll have a content strategy that delivers value to your customers and keeps your ecommerce store ahead of the competition.

Keyword research and targeting

Identifying the right keywords is critical to any SEO campaign. We conduct extensive keyword research to uncover high-value terms that drive traffic and conversions.

Using data from our B2B Ecommerce Enablement service, we uncover opportunities to expand your store's reach and refine targeting strategies.

Our strategy ensures that your website ranks for the terms that matter most to your audience. By focusing on intent-driven keywords, we align your content with what potential customers are actively searching for, increasing the likelihood of engagement and sales.

Our keyword research process goes beyond identifying popular terms. We analyse search trends, competition and user behaviour to find niche opportunities that give your business a competitive edge. By strategically integrating long-tail keywords into your product pages, blog posts and meta tags, we increase your visibility for specific, high-converting searches. This approach not only drives qualified traffic, but also positions your ecommerce store as an authority in your industry, building trust and loyalty with your target audience.

Mobile SEO for online stores

Mobile commerce has transformed the digital shopping landscape. We ensure your store is optimised for mobile devices, going beyond basic responsive design to create an immersive experience. With Ecommerce PPC Services, we help increase visibility for your products on mobile search platforms, driving more conversions.

We implement advanced mobile-first optimization techniques that go beyond basic responsiveness. Our approach considers the unique behaviors and expectations of mobile shoppers, from thumb-friendly navigation patterns to streamlined checkout processes optimized for smaller screens. We focus on critical mobile performance metrics like First Input Delay (FID) and Cumulative Layout Shift (CLS) to ensure your store delivers instantaneous responses to user interactions.

Every aspect of the mobile experience is carefully crafted to maximize engagement and conversions. This includes implementing smart image loading strategies, optimizing tap targets for enhanced usability, and creating intuitive product filtering systems that work seamlessly on touch screens. The result is a mobile shopping experience that not only satisfies Google's mobile-first indexing requirements but also delights your customers with its speed, simplicity, and convenience.

Ecommerce link building strategies

Strategic link acquisition plays a vital role in establishing your store's digital authority and market leadership. Our ecommerce-focused link building programme targets high-value partnerships within your retail ecosystem, from industry publications and trusted review sites to relevant bloggers and complementary brands.

We focus on securing product-specific backlinks that directly increase your store's category and product page authority. Our approach combines data-driven outreach with compelling content creation to attract natural links from authoritative sources. Rather than chasing generic links, we prioritise contextual placements that align with your product offering and target audience, creating valuable referral pathways that drive qualified traffic.

Our link building strategy emphasises relationships over transactions, building lasting partnerships that generate ongoing link opportunities. By focusing on your industry's key influencers, respected publications and relevant commercial partners, we develop a natural, diverse link profile that strengthens your store's authority in search results. This targeted approach not only improves your search rankings, but also establishes your brand as a trusted leader in your market segment.

Structured data optimisation

Structured Data Markup transforms the way search engines interpret and display your product catalogue, creating a rich shopping experience right in the search results. Our advanced schema implementation goes beyond basic product markup to include detailed specifications, availability status, pricing, reviews and promotions, making your products stand out in increasingly competitive search results.

We implement a comprehensive structured data strategy designed specifically for e-commerce success. Each product page receives custom schema markup that highlights its unique features, while category pages use specialised markup to showcase your product range and competitive advantages. This detailed approach helps search engines understand your product hierarchy, pricing structure and stock availability, resulting in improved visibility in both traditional search results and shopping-specific features.

Our structured data optimisation creates opportunities for your products to appear in advanced search features such as Product Rich Results, Price Drop Alerts and Review Snippets. This increased visibility in search results not only improves click-through rates, but also provides potential customers with critical purchase information before they even visit your store. By using the latest schema types and keeping pace with new structured data capabilities, we ensure that your products maintain maximum visibility across all search platforms, from traditional results to voice shopping and visual search features.

Local SEO for ecommerce stores

For businesses with physical locations, local SEO is a game changer. We optimise your Google Business Profile and manage local citations to attract nearby shoppers. Through CRM Retargeting Services, we help you target local buyers and re-engage past customers effectively.

In today's mobile-first world, over 76% of consumers who search for local businesses on their smartphones visit a store within 24 hours. Our local SEO strategies ensure your business captures this high intent traffic by optimising your digital presence across all local search touchpoints. From improving your store's visibility on Google Maps to targeting location-specific keywords, we implement proven techniques that drive traffic to your physical locations.

Beyond basic optimisation, we focus on creating a cohesive local brand presence that resonates with your community. This includes developing location-specific content that highlights your unique value proposition, managing your online reputation through review optimisation and building meaningful connections with local business networks. By combining these elements with technical SEO expertise, we help your business dominate local search results and stand out in your market area.

Optimise for e-commerce voice search

With the rise of voice-activated devices, optimizing for voice search ensures your store remains relevant.

Voice search is fundamentally changing how customers discover and interact with online stores, and our advanced optimization strategies ensure your business stays ahead of this growing trend. We implement sophisticated natural language processing techniques to align your content with the conversational way people use voice search, focusing on longer, more natural phrases and question-based queries that are common in voice interactions.

Our voice search optimization approach considers the unique characteristics of how people shop using voice commands. We optimize your product descriptions and content to match natural speech patterns, incorporating common qualifier words and conversational phrases that shoppers use when speaking to their devices. This includes optimizing for location-based queries like "near me" searches, which are particularly common in voice interactions, as well as adapting to the more detailed and specific nature of voice searches compared to typed queries.

By embracing voice search optimization now, your store gains a significant advantage as this technology becomes increasingly prevalent in ecommerce. Our strategies ensure your products appear in voice search results whether customers are asking their devices about product specifications, pricing comparisons, or availability in their area. This forward-thinking approach helps future-proof your SEO strategy while capturing valuable traffic from the growing number of shoppers who prefer voice-activated shopping experiences.

Improve website speed and performance

Fast loading websites provide a better user experience and are favoured by search engines, helping you to rank higher.

Our comprehensive website speed optimisation process addresses all the factors that affect the performance of your business. Through detailed technical analysis, we identify and eliminate bottlenecks that slow down your site, from optimising image delivery to streamlining code execution. This meticulous approach ensures that your store loads quickly across all devices and connection speeds, creating a seamless shopping experience that keeps customers engaged.

Site speed is particularly critical to ecommerce success, with research showing that even a one-second delay in page load time can reduce conversions by up to 7%. Our performance optimisation strategies focus on critical ecommerce metrics such as Time to First Byte (TTFB), First Contentful Paint (FCP) and Largest Contentful Paint (LCP). We implement advanced caching solutions, optimise database queries, and leverage modern image formats and content delivery networks to ensure that your product pages load instantly and respond smoothly to user interactions.

As well as improving the user experience, our performance optimisations have a direct impact on your search rankings. As Google increasingly emphasises Core Web Vitals and mobile performance in its ranking algorithms, our speed optimisation work helps ensure that your store maintains and improves its position in search results. The result is not only faster page loads, but also better rankings, higher engagement and increased conversions across your entire product catalogue.

Ensure your store is mobile friendly

A mobile-friendly store improves accessibility and caters to the growing number of mobile shoppers.

With over 60% of online shopping now done on mobile devices, ensuring your store delivers an exceptional mobile experience is critical to ecommerce success. Our mobile optimisation strategy goes beyond basic responsive design to create a truly mobile-first shopping experience. We analyse every aspect of your mobile interface, from touch-friendly navigation to optimised product images and streamlined checkout processes, to ensure your store performs flawlessly across all devices and screen sizes.

Mobile optimisation requires a delicate balance between functionality and performance. We use advanced techniques to maintain fast loading speeds while delivering rich content to mobile devices. This includes adaptive image serving, optimised mobile layouts and touch-friendly interface elements that make browsing and purchasing intuitive for mobile shoppers. Our approach takes into account unique mobile behaviours, such as thumb-friendly navigation zones and simplified product filtering, to create an experience that converts mobile browsers into buyers.

Every mobile optimisation we implement is carefully tested across multiple devices and operating systems to ensure consistent performance. We pay special attention to critical mobile commerce elements such as product image galleries, shopping cart functionality and form fields to ensure they work seamlessly on smaller screens. This comprehensive approach not only improves your search rankings through Google's mobile-first indexing, but also increases mobile conversion rates by removing friction from the mobile shopping experience.

Rank higher for product-specific searches

Ranking for specific products drives more qualified traffic to your site, increasing the chances of a sale.

Product-specific search optimisation is a cornerstone of successful ecommerce SEO and requires a sophisticated approach that goes beyond basic keyword targeting. We implement advanced product schema markup, detailed product descriptions, and strategic internal linking structures that help search engines better understand your product catalogue. This comprehensive approach ensures that your products appear prominently in search results when potential customers are searching for the specific items you sell.

Our product optimisation strategy focuses on capturing high intent search traffic by targeting the exact phrases and specifications that shoppers use when they're ready to buy. We analyse search patterns, customer behaviour and competitive positioning to identify the most valuable product-specific keywords for your business. This includes optimising for specific model numbers, product features, variations and long-tail product queries that indicate strong purchase intent. The result is increased visibility for your products when potential customers are most likely to make a purchase.

Through meticulous attention to product page optimisation, we help your store capture valuable search traffic across your entire catalogue. Each product page is optimised to showcase unique features, benefits and specifications in a way that appeals to both search engines and shoppers. This detailed approach not only improves your rankings for product-specific searches, but also increases conversion rates by providing potential customers with all the information they need to make a purchase decision.

Increase sales through improved rankings

Achieving higher search rankings puts your brand in front of motivated shoppers who are actively searching for products like yours. This increased visibility creates a powerful snowball effect, as improved rankings lead to more clicks, which in turn generate more sales and strengthen your store's authority in search results. Our data shows that stores that rank in the top three positions for their target keywords typically capture over 60% of organic search traffic for those terms.

Increased search visibility has lasting benefits beyond immediate sales. When your store consistently appears at the top of search results, it builds brand recognition and trust with potential customers. This improved brand presence helps establish your store as a leader in your niche, leading to higher conversion rates and increased customer lifetime value. What's more, as your organic search presence grows, you'll reduce your reliance on paid advertising, resulting in better margins and more sustainable long-term growth.

Our comprehensive approach to search visibility focuses on sustainable improvements that continue to deliver value over time. Unlike paid advertising, which stops when you stop spending, the organic visibility we build for your business increases over time, providing a reliable foundation for ongoing traffic and revenue growth. By focusing on both competitive short-tail keywords and targeted long-tail opportunities, we help your store capture valuable traffic across the entire customer journey.

Keep up with competitors' SEO strategies

Staying competitive requires consistent optimisation to ensure your store ranks higher than others.

In today's competitive ecommerce landscape, maintaining strong search visibility requires constant vigilance and strategic adaptation. Our advanced competitive intelligence tools monitor your competitors' SEO strategies in real time, identifying new opportunities and potential threats before they impact your rankings. We track everything from their keyword targeting and content strategies to technical changes and backlink acquisition, ensuring that your business stays ahead in the search results.

Our competitive monitoring goes beyond superficial analysis to uncover the specific tactics that are driving your competitors' success. We examine their content quality, user experience improvements and site structure to identify areas where your store can gain a competitive advantage. This deep insight allows us to implement strategic optimisations that not only match, but exceed your competitors' efforts, helping your store capture valuable market share in search results.

This proactive approach to competitive SEO enables your store to capitalise on emerging opportunities and defend against competitive threats. We continually refine and adjust your optimisation strategy based on market dynamics, ensuring that your store maintains and improves its position in search results. By staying ahead of competitive changes and industry trends, we help your store build sustainable advantages that translate into increased traffic, sales and market leadership.

Future-proof your online business

SEO provides long-term benefits that protect your store from changing trends and algorithms.

Our forward-thinking approach to ecommerce SEO ensures that your store remains resilient in the face of constant digital evolution. We implement sustainable optimisation strategies based on the core search engine principles of relevance, authority and user experience, rather than relying on short-term tactics that may become outdated. This foundation of solid technical infrastructure and quality content helps your business maintain strong rankings even as search algorithms continue to evolve.

We stay ahead of emerging trends in e-commerce and search technology, adapting your strategy to capitalise on new opportunities before they become mainstream. From voice commerce and visual search to AI-driven personalisation and enhanced mobile experiences, we ensure your business is positioned to take advantage of new technologies that impact search visibility. Our proactive approach includes regular audits and updates to keep your store in line with the latest best practices and technical requirements.

Building lasting search visibility requires a comprehensive strategy that goes beyond traditional SEO tactics. We focus on creating real value for your customers through optimised user experiences, detailed product information and helpful content that answers their questions. This customer-centric approach not only delivers better rankings today, but also creates a sustainable competitive advantage that will continue to deliver value as search engines become more sophisticated in understanding and serving user intent.