AI Sales Assistant Instead of a Sales Department. How We Reduced Manager Workload



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ROMI

1600%

ROMI

600%

Laser Clinic — AI Sales Assistant

Website:

https://laserclinic.cz

Industry:

Laser Hair Removal

Location:

Prague

Geography:

Local market

Budget:

₽972,000

Project Start:

March 2024

Result:

Booking conversion increased from 5.7% to 33%

Result:

Sales conversion increased from 3% to 11%

Sales Automation and Conversion Growth

1

Handle up to 300 new clients per day

2

Fully utilize 3 devices and install 2 additional ones

3

Increase monthly subscription sales by 150–200 units

4

Build a loyal customer base for upselling additional services

5

Reduce the workload on the sales department and speed up lead processing

Challenges of Implementing an AI Sales Assistant and CRM Automation

Ability

Limited capacity of the sales team to process leads

Barriers

Language barriers (Russian, Czech, English, Ukrainian)

AI assistant

The first version of the AI sales assistant could not book clients autonomously

Control

Insufficient control over advertising contractors

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Stages of Implementing the AI Sales Assistant and CRM

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Impact of Implementing the AI Sales Assistant

Over the course of the project:

From 5.7% to 33%

Booking conversion increased

From 3% to 11%

Sales conversion increased

To 0.5 FTE

Sales department workload reduced

Improved

Faster lead processing and improved service quality



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