Mansors — a Dubai law firm cited by 7 AI platforms in a 5-week pilot

• Started with Mansors absent from AI answers about opening a company in the UAE.
• Mapped about 200 buyer questions and grouped them by buying stage.
• Found that vc.ru was the main source AI engines used for Russian-language answers in this niche.
• Published articles for the priority question clusters there and on the client's site.
• Within 5 weeks Mansors was cited by 7 AI platforms; one article reached 61 citations.

Mansors is a Dubai law firm that helps Russian-speaking entrepreneurs open and run companies in the UAE. People increasingly ask AI assistants where to start: which free zone, what it costs, who can register the company. At the start of the pilot those answers named competitors and never Mansors.

The firm's site had little structured data, and there was no clear picture of which sources the engines relied on for this topic.

1. Mapped the questions. We collected about 200 questions buyers ask, from "why open a business in the UAE" to "who can help open a company in Dubai", and grouped them by buying stage. We recorded where the brand was missing before publishing anything.
2. Found the sources the engines trust. For Russian-language answers in this niche, the main source was vc.ru. That decided where the articles would go.
3. Wrote for the priority clusters. Each article answered one cluster of questions in a structure that AI engines can quote.
4. Audited the key landing page. A GEO audit of the site's main page covered structure and structured data.
5. Measured the after. We tracked AI answers across 7 platforms and recorded each new mention and citation.

• The first mentions appeared 2 to 3 days after publication.
• The first article drew 11 mentions and the second 15, in Yandex and Google AI Overviews.
• One article later reached 61 citations.
• Pages of the Mansors site itself were cited up to 14 times, so the engines began to treat the domain as a source.
• Mansors now appears in AI answers alongside the established players in its market.

A narrow, high-value niche does not need dozens of articles. It needs the right articles on the platforms the engines already trust. Finding those platforms first is what made five weeks enough.