- Audited and tracked 594 prompts (591 non-branded commercial & technical queries) across 2,934 AI responses in the October 2026 Hermes snapshot.
- Reached a 34.01% prompt mention rate (202 of 594 prompts) across the non-branded query portfolio.
- Generated 564 AI answers with a direct citation link to the owned domain (19.22% owned-domain link rate across 2,934 answers, average citation rank 2.75).
- Proved that separating non-branded discovery prompts (591) from brand prompts (3) gives an honest baseline for MENA & international B2B expansion.
Case 14 · B2B Technology & Digital Solutions · MENA & International · 8 weeks
Raqma — 34.01% prompt mention rate and 564 owned-domain links across 594 B2B tech queries
Across 594 tracked prompts (591 non-branded) and 2,934 AI responses, B2B tech tenant Raqma reached a 34.01% prompt mention rate and a 19.22% owned-domain link rate (564 cited domain links).
Engines lifted
- ChatGPT
- Perplexity
- Gemini
- Claude
- Google AI Overviews
- Copilot
Before · baseline scan → After · October 2026 snapshot
Before · baseline scan
Uncited on non-branded queries
Across 591 non-branded regional B2B tech and digital-transformation queries, global consultancies and directory aggregators held the answer layer while local implementation pages went uncited.
After · October 2026 snapshot
564 owned-domain link answers · 34.01% mention rate
202 of 594 tracked prompts (591 non-branded) cite or name Raqma (34.01% prompt mention rate), with 564 AI answers linking directly to the owned domain (19.22% owned-domain link rate, avg position 2.75).
The numbers in detail
What moved — Raqma
34.01%
Prompt mention rate
202 of 594 tracked prompts (591 non-branded) mention or cite Raqma.
19.22%
Owned-domain link share
564 of 2,934 AI answers include a direct link to the owned domain.
564
Answers with owned link
Total AI responses linking directly to the client website.
591 / 594
Non-branded prompt panel
591 of 594 tracked queries are strictly non-branded commercial prompts.
Section 01
Key takeaways
Section 02
Why this case matters
On large query panels (500+ prompts), many AI visibility reports inflate performance by mixing branded navigational queries with genuine commercial discovery. In the Raqma deployment, 591 of the 594 tracked prompts are strictly non-branded category, comparison, and implementation questions.
Capturing 564 direct domain links across 2,934 answers on a 99.5% non-branded prompt set demonstrates how structured B2B authority content turns AI assistants into a repeatable referral surface.
Section 03
What we did, step by step
- Built a 591-prompt non-branded commercial matrix. Using Hermes Visibility, we locked a clean non-branded prompt baseline covering regional B2B technology, compliance, implementation timelines, and vendor selection.
- Shipped answer-first comparison and implementation guides. Through ContentOS, we produced decision-stage articles with explicit comparison tables, regulatory checklists, and FAQ blocks tailored to MENA and international buyers.
- Aligned bilingual and technical entity markup. Via Website Agentic Optimization, we ensured clean canonical signals, JSON-LD schema parity, and fast crawler indexing.
Section 04
Results (October 2026 Hermes snapshot)
| Metric | Measured Result | Scope / Denominator |
|---|---|---|
| Total prompts tracked | 594 (591 non-branded) | 99.5% non-branded commercial discovery |
| Prompt mention rate | 34.01% | 202 of 594 prompts |
| Owned-domain link share | 19.22% | 564 of 2,934 AI responses link to the domain |
| Average citation position | 2.75 | Across all 564 cited responses |
Section 05
What this changes for B2B technology vendors
- 564 cited links on non-branded queries build durable pipeline discovery. Nearly one in five AI answers across almost three thousand responses includes a direct link to the client's domain.
- Strict non-branded hygiene keeps ROI honest. Keeping branded queries to 0.5% of the panel ensures every percentage point of visibility lift reflects real buyer discovery.
Section 06
FAQ
Q: How many non-branded prompts are in the Raqma AI visibility panel? A: Out of 594 total tracked prompts in the October 2026 Hermes snapshot, 591 (99.5%) are non-branded commercial and technical queries.
Q: How many direct domain links did Raqma earn in AI answers? A: Raqma earned 564 AI responses with a direct citation link to its domain (a 19.22% owned-domain link rate across 2,934 measured answers) and a 34.01% prompt mention rate.
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