- Tracked 231 non-branded industrial B2B prompts across 920 total AI responses (October 2026 Hermes snapshot).
- Achieved a 60.61% prompt mention rate (140 of 231 prompts) and 41.52% overall answer visibility (382 of 920 answers).
- Reached a 20.11% owned-domain link rate (185 AI answers link directly to the client's website) at an average citation rank of 1.29.
- Industrial specification tables, capacity calculators, and TCO comparisons displaced generic equipment directories in bottom-of-funnel procurement prompts.
Case 13 · Industrial B2B · Recycling & Shredding Equipment · Russia & CIS · 8 weeks
WEISAN — 60.61% prompt mention rate and 20.11% owned-domain links across 231 industrial B2B queries
Industrial B2B equipment supplier WEISAN reached a 60.61% prompt mention rate (140/231 prompts), 41.52% answer visibility across 920 AI responses, and a 20.11% owned-domain link rate (185 cited links, avg position 1.29).
Engines lifted
- ChatGPT
- Perplexity
- Gemini
- Google AI Overviews
- Google AI Mode
- Copilot
Before · baseline scan → After · October 2026 snapshot
Before · baseline scan
Marketplace-only AI answers
Industrial recycling equipment buyers asking AI assistants for shredder and sorting-line suppliers received generic marketplace directories without technical throughput specs or vendor links.
After · October 2026 snapshot
60.61% prompt mention rate · 20.11% owned links
140 of 231 industrial B2B prompts name WEISAN (60.61% prompt mention rate) and 382 of 920 AI answers include the brand (41.52% visibility). 185 answers link directly to the site (20.11% owned-domain link rate, avg position 1.29).
The numbers in detail
What moved — WEISAN
60.61%
Prompt mention rate
140 of 231 tracked industrial B2B prompts name WEISAN.
41.52%
Overall answer visibility
382 of 920 total AI responses across tracked engines include the brand.
20.11%
Owned-domain link share
185 AI answers include a direct citation link to the client domain.
1.29
Average citation position
Mean citation rank across all answers linking to the domain.
Section 01
Key takeaways
Section 02
Why this case matters
Procurement engineers and plant directors researching industrial shredders, crushing lines, and recycling equipment do not buy from generic marketing copy — they ask AI engines specific questions about throughput (tons per hour), rotor geometry, power consumption, and spare-parts lead times.
Before structured AEO/GEO execution, AI engines defaulted to equipment classifieds because manufacturer pages lacked extractable specification tables and direct cost-of-ownership comparisons.
Section 03
What we did, step by step
- Mapped 231 engineering and procurement queries. In Hermes Visibility, we segmented industrial buyer prompts by material type, throughput capacity, and decision stage (vendor comparison, commissioning, maintenance, and TCO).
- Published specification-dense engineering guides. Using ContentOS, we shipped structured comparison tables, rotor/blade selection matrices, and commissioning checklists that answer engines extract verbatim.
- Structured technical product entities. Through Website Agentic Optimization, we exposed machine specifications and FAQ blocks in clean HTML tables and Schema.org markup.
Section 04
Results (October 2026 Hermes snapshot)
| Metric | Measured Result | Scope / Denominator |
|---|---|---|
| Prompt mention rate | 60.61% | 140 of 231 tracked industrial prompts |
| Overall answer visibility | 41.52% | 382 of 920 AI responses |
| Owned-domain link share | 20.11% | 185 answers linking directly to the client domain |
| Average citation position | 1.29 | Mean source rank across cited answers |
Section 05
What this changes for industrial B2B manufacturers
- One in five AI answers links directly to the manufacturer's domain. A 20.11% owned-domain link rate (185 cited links) with an average rank of 1.29 means procurement teams see the manufacturer as the #1 primary source.
- Engineering tables beat directory listings. When a vendor publishes verifiable throughput and TCO tables, LLMs prefer the manufacturer's page over third-party aggregators.
Section 06
FAQ
Q: How many prompts were measured in the WEISAN industrial AEO case study? A: The October 2026 Hermes snapshot tracks 231 non-branded industrial equipment prompts across 920 AI responses.
Q: What owned-domain link share did WEISAN achieve? A: WEISAN reached a 20.11% owned-domain link share (185 of 920 answers include a direct link to the site) with an average citation rank of 1.29, alongside a 60.61% prompt mention rate and 41.52% overall answer visibility.
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