AI visibility tools in 2026: 10 platforms compared with pricing

Eight of the ten platforms publish a paid entry price, between $29 and $295 a month, with LLM Pulse quoted in euros from €49 and Humanswith.AI starting at $149. Profound offers only a free trial and Conductor shows no price. The table puts all ten side by side on what you actually buy: the billing unit, the number of AI engines inside the plan, and how often prompts are checked.

Two columns do most of the work. The billing unit tells you what grows the bill. The engine count tells you what you get for it, and it is rarely the number on the homepage.

Every statement below comes from the platform's own pricing page on October 13, 2026, except the list of ten engines for Humanswith.AI, which comes from the company.

Peec AI

• Starter $95: 50 prompts, 1 project
• Pro $245: 150 prompts, 2 projects
• Advanced $495: 350 prompts, 5 projects, multi-country and Looker Studio
• All plans: daily tracking, unlimited users and three models of your choice
• Enterprise: custom, covers up to 13 models

Otterly.AI

• Lite $29: 15 prompts
• Standard $189: 100 prompts, API and MCP access
• Premium $489: 400 prompts
• Four engines are included, three more are paid add-ons
• 100 extra prompts cost $99
• Annual billing takes 15% off
• Enterprise: custom, starts from 1,000 prompts

Scrunch AI

• One public plan, Core at $250 a month: 125 unique prompts, 5,000 responses, 5 site audits, one brand workspace and five licenses
• Enterprise: custom, 9 models including Claude, Gemini, Meta AI, Google AI Mode and Grok

AthenaHQ

• Essential: free, 300 credits
• Starter $295 a month: 3,600 credits, visibility across 11 models
• API access and extra credits: paid add-ons priced on request
• Enterprise: custom

LLM Pulse

• Starter, Growth and Scale: 50, 150 and 450 prompts
• Weekly checks: €49, €99 and €299 a month
• Daily checks: €79, €149 and €449 a month
• Every plan covers five models
• Add-ons: extra prompt €1 each, extra project €50, extra model from €8
• Yearly billing equals ten months
• 14-day trial

Writesonic

• Starter $79, Basic $199 and Growth $399 a month, all billed annually
• 50, 100 and 200 prompts, with 15, 25 and 50 AI articles a month
• Sentiment analysis arrives on Growth
• Enterprise: custom, tracks all eight platforms

Semrush

• Standalone AI Visibility Toolkit: $99 a month, one domain, 25 prompts tracked daily, no free trial
• Combined plans bring AI tracking together with SEO: Starter $199 (50 prompts daily), Pro+ $299 (100) and Advanced $549 (200, with API)

Humanswith.AI

• Ten AI engines: ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Alice, Yandex Neuro, Yandex AI Mode, GigaChat, Perplexity and Microsoft Copilot. The plans differ in how many of them are scanned
• Starter $149: 100 prompts scanned in ChatGPT once a month, one article
• Growth $1,497: 500 prompts in three engines, up to 20 articles
• Scale $2,997: 1,000 prompts in six engines, up to 50 articles
• Outlier $4,997: 2,000 prompts scanned twice a month, up to 100 articles
• Billing is month to month

Profound

• No public price
• Free trial: 50 prompts a day for 7 days across ChatGPT, Gemini and Google AI Overviews
• After the trial there is only Enterprise: up to nine engines, SSO and SOC 2
• Agent work is paid in credits

Conductor

• Three plans, Essentials, Growth and Enterprise, with no price shown
• The company says pricing follows the value you get, not the seats you buy
• Essentials: 500 tracked keywords and 5 competitors
• Growth: 5,000 keywords, 25 competitors and 2,500 AI search credits a year

Dividing the monthly plan price by the number of prompts gives the price per tracked prompt, from €0.66 at LLM Pulse's weekly Growth plan to $3.98 at Semrush Starter. The arithmetic is ours, based on the October 13 prices and each vendor's own currency.

Read this table with three cautions. First, the check frequency changes the meaning of a prompt: a daily prompt is checked about 30 times a month, a weekly one about four, and Humanswith.AI's once. Second, Writesonic, Semrush and Humanswith.AI put articles, audits or SEO tools into the same price, so their number is not a pure measurement price. Third, a prompt at Peec runs on three models and at LLM Pulse on five, which is why the right-hand column exists.

Some vendors state the unit more directly. Peec's Starter plan includes 4,500 AI answers a month, which is 50 prompts times 3 models times 30 daily checks, or about $0.02 an answer. Scrunch Core includes 5,000 responses, about $0.05 each. AthenaHQ sells credits, so its Starter plan costs about $0.08 per AI response.

Profound and Conductor publish no price for any paid plan. Several other platforms hide only their top tier or their add-ons, and it helps to know where the quote starts.

• Profound: everything after the 7-day trial is Enterprise, custom, with agent credits on top.
• Conductor: all three plans, Essentials, Growth and Enterprise, are quoted individually.
• Otterly.AI: Enterprise from 1,000 prompts is custom.
• Peec AI: Enterprise, with up to 13 models, is custom.
• Scrunch AI: Enterprise, with nine models and API access, is custom.
• AthenaHQ: API access and extra credits are add-ons priced on request, and Enterprise is custom.
• LLM Pulse: Enterprise and white-label are custom, while the public plans continue past Scale to larger prompt packs.
• Writesonic: Enterprise, with all eight platforms and the full Action Center, is custom.
• Semrush: Enterprise is custom.
• Humanswith.AI: the Custom tier, covering all ten engines, is sized on a call.

Because the platforms charge for different things, and five differences account for most of the confusion.

1. The billing unit. Peec, Otterly and LLM Pulse sell prompts. Scrunch sells prompts and a monthly response cap. AthenaHQ sells credits. Conductor sells keywords and drafts. Humanswith.AI sells a bundle of prompts, engines, scans and articles.
2. Engines on the site versus engines in the plan. Peec shows six models but includes three. Otterly includes four and charges for three more. Scrunch's Core plan covers four models, its Enterprise nine. Humanswith.AI works with ten engines, and each plan scans one, three or six of them.
3. Frequency. LLM Pulse charges 50% to 61% more for daily checks than for weekly ones, for the same prompts.
4. Annual billing. Writesonic quotes prices that assume annual payment. Otterly gives 15% off for a year, and LLM Pulse's yearly plan costs ten months.
5. What else is inside. Writesonic includes articles and site audits, Semrush bundles SEO tools, and Humanswith.AI includes produced articles. A tracker and a platform that also writes sit in different price categories.

The right choice depends on the job, not on the lowest price, so here are three common situations and the questions they raise. This is a guide to reading the table, not a recommendation.

• You only need to know where you stand. A tracker is enough. Compare the engines you care about against what the plan includes, then the prompt count against your list of buyer questions. Entry plans at Otterly, Peec, LLM Pulse and Scrunch cover that.
• You already use an SEO suite. Semrush's toolkit or combined plans add AI tracking to a tool you may already pay for. Check the prompt cap first: the toolkit includes 25.
• You need someone to produce the content that closes the gaps. Look at Writesonic, Humanswith.AI or an enterprise suite such as Conductor or Profound. These cost more, because production is part of the price, and someone on your team must still approve each article.

Start with the question of what you are buying, because price comes fourth. Work through these four steps in order:

1. Decide what you need. Measurement alone, or measurement plus produced content.
2. Decide who writes and publishes. If a writer or an agency already does, do not pay twice for production.
3. Count the engines your audience uses, then count the engines that sit inside the plan, not on the homepage.
4. Fix a baseline and re-measure later. In our internal audit of 158 publications, articles older than two months were cited by AI engines in 43% of cases, while articles younger than a month were cited in 7% to 15%. A measurement taken two weeks after publishing can mislead in either direction.

All prices were read on official pages on October 13, 2026. Plan prices change, so check the page before you buy.

1. Peec AI. Pricing. https://peec.ai/pricing
2. Otterly.AI. Pricing. https://otterly.ai/pricing
3. Scrunch AI. Pricing. https://scrunch.com/pricing/
4. AthenaHQ. Plans and pricing. https://athenahq.ai/plans
5. LLM Pulse. Pricing. https://llmpulse.ai/pricing
6. Writesonic. Plans and pricing. https://writesonic.com/pricing
7. Semrush. AI Visibility Toolkit. https://www.semrush.com/kb/1493-ai-visibility-toolkit
8. Semrush. SEO and AI Search plans and pricing. https://www.semrush.com/pricing/seo-ai-search/
9. Humanswith.AI. Pricing. https://humanswith.ai/pricing/
10. Profound. Pricing. https://www.tryprofound.com/pricing
11. Conductor. Pricing. https://www.conductor.com/pricing/
12. Humanswith.AI. Сервисы AI-видимости: сравнение 20 платформ с ценами 2026. https://humanswith.ai/ru/blog/ai-visibility-services-20-platforms-2026/