FUE Clinic — Hair transplant clinic in Moscow
Total number of leads
Website:
Topic:
Medicine (Hair Transplant)
Location:
Moscow
Geography:
Russia
Budget:
₽230,000
Project Start:
February 26, 2025
Result:
The number of completed procedures increased by 50%
Result:
Conversion from qualified leads to in-person consultations increased by 20%
Result:
Management time savings of 60%
Objectives set by the clinic
1
Identify growth opportunities
2
Improve sales team performance
3
Increase the number of enquiries
Advertising was generating calls, but people only asked about price and didn’t book consultations
Sales managers
Were sceptical about recommendations
Ongoing
Restructuring of the sales department
Only
Inbound calls were being evaluated
Unified database
No unified database for marketing and sales
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How did we improve sales performance?
- Step 1. Implemented the AI tool Call Insights
We chose this solution because:
it quickly adapts to a specific business model;
it allows the creation of clear, client-friendly reports;
the AI assistant integrates easily with other tools, such as Telegram bots and CRM systems.
The system performs multiple functions simultaneously:
transcribes call recordings;
qualifies leads;
automatically fills CRM fields using data from conversations;
evaluates sales managers based on predefined criteria;
provides actionable recommendations after in-depth analysis.
Step 2. Defined the criteria used by the AI assistant to evaluate sales managers
quality of greeting;
needs discovery;
identification of urgency and budget;
assignment of lead qualification (A, B, or C);
objection handling;
progression to the next stage of the sales funnel;
closing the conversation and producing a concise summary.
Step 3. Configured the system to deliver daily and weekly reports directly to a chat used by management
Daily reports include:
total number of processed deals;
number of qualified leads;
average quality score of sales conversations.
Step 4. Reworked sales scripts based on AI recommendations
Sales managers now address real customer concerns, use the client’s own language, and avoid generic phrases that typically undermine trust.
- Step 5. Delivered training for the sales team and the head of sales
This level of automation enables real-time analysis, saves up to 60% of management time, and highlights conversion bottlenecks immediately — allowing for rapid corrective action.
+26% improvement in sales quality and +23% increase in sales conversion
We implemented an AI-powered head of sales that drove growth across key metrics, reduced managerial workload, and transformed quality control into a development system rather than a punitive one.
Key results:
- 50%
increase in completed procedures
− 60%
time spent by the head of sales
- 20%
conversion to consultation
- 23%
conversion from qualified leads to procedures
- 26%
improvement in sales manager performance scores
Average
sales cycle reduced from 3.5 to 2.5 months
Сontrol
full visibility and control over calls
Objective
data-driven evaluation of sales managers