Case archive · 2019–2025 · 32 cases
The agency-era proof. 32 cases. Seven years.
Each card links to the original case page, kept as it was written at the time. Our modern AI search cases live at /cases. They use a different proof model, so read the two sets differently.
- Find your industry. Cases are grouped by category, newest first.
- Check the result line. Every card leads with the metric the client cared about then.
- Open the full case. It shows the budget, the starting point and each step we took.
From agency to platform
Three things changed between 2019 and 2025.
01 · Buyer surface
The buyer's first surface stopped being Google.
From 2019 to early 2024 we optimised landing pages, ads, CRM funnels, and SEO. The buyer Googled, landed, converted. From late 2024 the buyer asks ChatGPT, Perplexity, Gemini, or Claude before they Google — and the answer is built from third-party citations, not from the website. The optimisation surface moved.
02 · Proof model
The proof model changed.
These cases prove what happened in a Google-search world: leads, ROI, conversion rate, traffic and SEO position. The modern cases at /cases prove what happens in an AI-search world. They track how often each engine names the brand and where the citation lives. Different KPI. Different measurement. Different proof.
03 · Delivery
The platform replaced the agency assembly line.
Through 2024 every account had a strategist, a content lead, a developer and an analyst. From 2025 the same work runs on our platform, with one marketer per account in charge. Output went up several times. AI search became part of every engagement.
Jump to a category
Healthcare(12) · E-commerce(2) · Real estate(2) · Logistics(6) · Enterprise(2) · Agency positioning(1) · Tooling(4) · Other(3)
Healthcare · clinics, dental, medical · 12cases
Healthcare. 12cases.
Agency-era · 2025
Clinic YouTube: 2x Reach Growth
Organic YouTube for a hair transplant clinic, with no ad spend. Brand awareness doubled and subscribers grew up to 2x.
Agency-era · 2025
CRM Marketing in Healthcare
CRM and automated lead tracking for a healthcare clinic. Cost per lead fell 2.5x and the contact base generated 5.4M RUB.
Agency-era · 2025
Dental Clinic: +298 Monthly Leads
A Moscow dental clinic added CRM, speech analytics and a reworked website. Sales conversion went from 5% to 9.5%.
Agency-era · 2025
From 10,000 to 100,000: How We Increased a Clinic’s Website SEO Traffic 10x in 1.5 Years
SEO for a hair transplant clinic: organic traffic grew 10x in 18 months and SEO leads tripled.
Agency-era · 2025
Laser Clinic: AI Sales Agent
An AI sales assistant for a laser clinic in Prague. Booking conversion rose from 5.7% to 33%.
Agency-era · 2025
Med AI: +23% Sales Conversion
A Moscow hair transplant clinic got AI-assisted sales control: completed procedures rose 50% and lead-to-consultation conversion rose 20%.
Agency-era · 2025
Testing a Video Review Widget
A two-week test of a video review widget on a clinic website. Overall lead conversion rose 5%.
Agency-era · 2025
YMYL – case
234 expert medical articles for a clinic website. Google traffic grew 651% from September 2023 to March 2025.
Agency-era · 2024
Dental Clinic #1
Summer-season ad optimisation for a Moscow dental clinic. Website conversion rose 174% on the same budget.
Agency-era · 2024
Sameday Dental Implants Clinic
Quiz-based ads for a Dubai dental clinic. Appointment conversion rose 83% while ad spend was cut in half.
Agency-era · 2023
FUE + FUI Clinic
A full-funnel programme made a Moscow hair transplant clinic the market leader. Leads grew 133% and revenue 1.45x in a year.
Agency-era · 2023
HFE Clinic
Repositioning a hair transplant clinic over two years. Online market share doubled from 7.6% to 16.9% and net profit grew 61%.
E-commerce · stores, marketplaces · 2cases
E-commerce. 2cases.
Agency-era · 2024
FurniFlex
Meta ads for a new furniture brand in Dubai. Cost per lead fell from 145 to 27 AED within three months.
Agency-era · 2024
Online store 4sis
SEO rebuild for an outdoor furniture store: 175 priority pages, technical score from 88 to 96, load time from 4.5 to 1.6 seconds.
Real estate · property, developers · 2cases
Real estate. 2cases.
Agency-era · 2024
Dubai Opera
Retargeting for Mosaic Dance Fest at Dubai Opera. Weekly conversions grew from 60 to 300 and cost per click fell 2.5x.
Agency-era · 2024
Gaia Real Estate
Performance marketing for a Dubai luxury realtor with no budget increase. Monthly sales went from 3–4 to 13 and ROMI reached 620%.
Logistics · freight, supply chain · 6cases
Logistics. 6cases.
Agency-era · 2025
Infinity Logistix: content machine
Built a content testing system that systematically identified viral formats and engagement triggers
Agency-era · 2025
Infinity Logistix: CRM Automatizations
Share of qualified leads increased to 80% through quiz-based auto-qualification and CRM segmentation
Agency-era · 2025
Infinity Logistix: development without code
Infinity Logistix launched its driver–dispatcher marketplace as a no-code MVP in one month. It reached 48 deals a month and $50k in three months.
Agency-era · 2025
Infinity Logistix: hypotheses in targeting
Stable flow of 40–50 leads per week with CPL of $13–20 thanks to segmentation of campaigns and focus on high-performing combinations (Car Hauler + B2C)
Agency-era · 2024
Infinity Logistix: automating conversion growth
Funnel analytics and automation for Infinity Logistix's Facebook leads. Lead-to-contract conversion went from 3.7% to 8.2%.
Agency-era · 2024
Infinity Logistix: outreach
Cold email built from zero for the same dispatch platform. Open rate held at 30–40% and brought 33 qualified replies in four months.
Enterprise · industrial, telecom · 2cases
Enterprise. 2cases.
Agency-era · 2023
Analytics for business with Yandex Cloud
Analytics on Yandex Cloud and DataLens for a business education project. Routine reporting was automated and KPIs tracked in real time.
Agency-era · 2023
Yandex Training Experts
Launching Yandex's own Instagram account for advertisers. It gained 39.5K followers in six months and reached over 6M users.
Agency positioning · growth marketing · 1case
Agency positioning. 1case.
Agency-era · 2025
Best Agency Positioning
How a freelance practice became a boutique agency built on the marketing-unit model. Annual revenue doubled and the team grew from 2 to 23.
Tooling · CRM, outreach, AEO/GEO · 4cases
Tooling. 4cases.
Agency-era · 2025
Master Campaigns
Testing Yandex Master Campaigns for a medical clinic. Their share of leads grew from 31% to 80% and CPA fell 55%.
Agency-era · 2025
Notion
We moved the agency's 18 project boards into one Notion workspace. Onboarding time fell by 60%.
Agency-era · 2025
Outreach
Cold email to enter foreign markets without an ad budget. 26,360 emails led to 100 meetings and two UAE clients.
Agency-era · 2025
VK Market Platform
VKontakte campaign for a hair transplant clinic on a small budget. Cost per lead dropped to 300 RUB with spam filtered out.
Other · 3cases
Other. 3cases.
Agency-era · 2025
AI Marketing: +24% Leads
Increase conversion from advertising to consultation bookings without increasing ad spend
Agency-era · 2024
Website for a Startup in 2 Days
A no-code landing page built in two days for a Dubai startup. Cost per lead fell from 100 to 27 AED.
Agency-era · 2023
Increase in applications
AR filters for influencer campaigns of a Moscow clinic. Blogger acceptance rose from 17% to 30% and leads doubled.
Want a modern case?
Our modern cases use a different proof model. Hermes data, not Google Analytics.
An engineer from our AI search team runs your brand through Hermes before the call. You see exactly where each engine names you today. We tell you which modern case looks most like your situation.