Laser Clinic — AI Sales Assistant
AI Sales Rep – Workflow & Feature Map
Website:
Industry:
Laser Hair Removal
Location:
Prague
Geography:
Local market
Budget:
₽972,000
Project Start:
March 2024
Result:
Booking conversion increased from 5.7% to 33%
Result:
Sales conversion increased from 3% to 11%
Sales Automation and Conversion Growth
1
Handle up to 300 new clients per day
2
Fully utilize 3 devices and install 2 additional ones
3
Increase monthly subscription sales by 150–200 units
4
Build a loyal customer base for upselling additional services
5
Reduce the workload on the sales department and speed up lead processing
Challenges of Implementing an AI Sales Assistant and CRM Automation
Ability
Limited capacity of the sales team to process leads
Barriers
Language barriers (Russian, Czech, English, Ukrainian)
AI assistant
The first version of the AI sales assistant could not book clients autonomously
Control
Insufficient control over advertising contractors
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Stages of Implementing the AI Sales Assistant and CRM
- Stage 1️⃣ — Landing Page Creation for Key Offers
Developed a landing page with a user-friendly booking flow
Optimized for lead capture and conversion
Stage 2️⃣ — Meta Ads Launch + End-to-End Analytics
Facebook and Instagram campaigns to attract first-time clients
Tracking performance at every stage of the funnel
Stage 3️⃣ — KommoCRM Implementation
CRM setup and integration for centralized lead processing
Automation of manager workflows and database creation
Stage 4️⃣ — First Version of the AI Sales Assistant
The bot identified the client’s preferred language
Answered 200+ frequently asked questions
Sent booking reminders
Stage 5️⃣ — Second Version of the AI Sales Assistant + Altegio Integration
The bot independently books, reschedules, and cancels appointments
Automatically informs clients about appointment details
Booking conversion increased from 5.7% to 33%
Sales conversion increased from 3% to 11%
Stage 6️⃣ — Sales Team Training and Process Optimization
Video guides and weekly sync calls for managers
- Transition to pre-configured technical solutions for operational stability
Impact of Implementing the AI Sales Assistant
Over the course of the project:
From 5.7% to 33%
Booking conversion increased
From 3% to 11%
Sales conversion increased
To 0.5 FTE
Sales department workload reduced
Improved
Faster lead processing and improved service quality