FUE Clinic — Hair transplant clinic in Moscow
Chart 1: Total number of leads
Website:
Industry:
Healthcare (hair transplantation)
Location:
Moscow
Market:
Russia
Budget:
₽230,000
Project start:
26 February 2025
Result:
Conversion from advertising to consultation enquiries +11.4%
Result:
Cost per lead −19.3%
Result:
CTR +11.2%
Result:
Sales growth
The clinic’s management set the following objectives
1
Reduce the cost of acquiring a lead
2
Increase conversion from advertising to consultation bookings without increasing ad spend
3
Strengthen customer loyalty
The issue wasn’t just traffic — it was sales-stage communication
Prospects
were calling but not booking consultations
The sales
team didn’t know how to handle objections
Marketing
offers were based on subjective assumptions
KPIs
were not being met
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Our approach
- Step 1. Implemented the Call Insights speech analytics system
Manual call analysis was time-consuming and resource-heavy. The clinic needed a tool capable of delivering deep call insights in real time.
With speech analytics, the clinic now receives daily reports highlighting:
customer pain points, fears and objections;
the language customers actually use;
reactions to offers;
actionable insights for marketing.
Step 2. Applied these insights directly to advertising
The findings were used across ad creatives, copy and the website.
For example, many people believe hair transplantation is only relevant once hair loss becomes severe. We challenged this misconception with an ad creative showing early-stage hair loss and clearly highlighting the problem area.
As a result, conversion to enquiry from a single ad increased by 46%.
- Step 3. Measured the impact
The number of qualified leads increased by 23%
Ads became more aligned with real search intent:customers were more likely to search for “What should I do if I’m going bald at 30?” or “Can a failed hair transplant be fixed?” rather than simply “hair transplant”
Phone calls became the primary source of ideas for the marketing team
Results of implementing Call Insights
Marketing messages often fail to reflect what customers actually want. By implementing Call Insights and refining the offer accordingly, we significantly improved conversion.
Key outcomes:
80%
of previous ads did not match real customer intent
Overall
conversion increased by 19%
Headlines
now address multiple objections at once
Marketing
is driven by real customer questions and needs