Cases · Archive · E-commerce · 2026

Online store 4sis

Agency-era case study (2026).

This case was first published on the old humanswith.ai WordPress site between 2019 and 2024 — before the 2025 platform pivot. Performance, SEO, CRM, content, or growth work from that era. Modern AI-search cases (with per-engine Hermes data) live at /cases. Preserved here as written at the time.


4SiS

Website:

4sis.ru

Industry:

outdoor furniture & leisure products

Location:

Russia

Market:

nationwide

Project start:

November 2024

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SEO Implementation Stages

- Stage 1 — Building the SEO Foundation

Collected 1,174 keywords (+17% to plan)

  • Identified 175 priority landing pages

  • Created a 12-month content roadmap

  • Designed scalable site architecture

  • Example

Stage 2 — On-Page & Technical Optimization

Optimized 50 priority pages

  • Technical score improved 88 → 96 / 100

  • Implemented sitemap, canonicals, schema

Fixed duplicates and redirect chains

- Stage 3 — Speed Optimization & Migration

Load time reduced 4.5 → 1.6 sec

  • PageSpeed:

mobile: 12 → 35

  • desktop: 30 → 44

  • Successfully migrated to a new site structure

2024

- Stage 4 — Link Building

Systematic growth of referring domains

  • Editorial & content-driven backlinks

Increased trust and rankings

- Stage 5 — End-to-End Analytics

Audited Calltouch & paid traffic

  • Connected client_id, UTM, CRM revenue

  • Enabled accurate ROMI calculation

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SEO Impact

A data-driven SEO strategy enabled a controllable sales channel and laid the groundwork for long-term revenue growth without continuously increasing ad spend.

Key results in 10 months:

6% → 41%

Top-10 visibility (Yandex)

7% → 15%

Top-10 visibility (Google)

+39%

SEO conversion rate

–64%

Page load time


End of archived case

Want a modern case? Hermes data, not Google Analytics.

The seven modern cases at /cases use a different proof model: per-engine AI mention rate, citation tracking across nine engines, and weekly delta reports. Different category, different proof, different era.