Ecommerce PPC Services

Paid search ads

At HumansWithAi, we create targeted search campaigns that attract high intent buyers. Our ecommerce advertising strategies excel in keyword research and selection, ad copy optimisation, landing page targeting and sophisticated bid management and customisation.

Our search advertising expertise extends to every aspect of campaign management. We use sophisticated keyword discovery methods to uncover valuable keywords that your competitors may be overlooking. Through long-tail keyword opportunity analysis and detailed search intent mapping, we identify the most profitable targeting opportunities. Our approach incorporates seasonal trend forecasting, voice search optimisation and local search opportunity identification to ensure comprehensive market coverage.

Our sophisticated bidding strategies take into account multiple factors for optimal performance. We implement time-of-day bid adjustments and device-specific bid modifications to target users when and where they're most likely to convert. Geographic bid scaling allows us to focus budget on your most profitable locations, while audience bid multipliers help you reach your most valuable customers. We also factor customer lifetime value into our bidding decisions to maximise long-term profitability.

Social media advertising

Harness the power of social platforms with our advertising expertise. We create engaging campaigns across Facebook & Instagram Shopping, Pinterest Promoted Pins, TikTok Shopping Ads and LinkedIn B2B Solutions. To enhance your social media presence, explore our social video production services for engaging content that drives results.

Our social media marketing expertise spans multiple dimensions of campaign management. For Facebook and Instagram, we deliver exceptional results through custom audience development and catalogue management excellence. Our team excels at dynamic product ad optimisation, implementing creative A/B testing and automated rules to maintain peak performance.

Through sophisticated data analysis and performance tracking, we continually refine our targeting strategies across all platforms. This data-driven approach allows us to identify the most effective channels for your specific audience and optimise budget allocation accordingly. We monitor key performance indicators in real time and make agile adjustments to ensure maximum return on your social media investment.

Remarketing

Don't let potential customers slip through your fingers. Our ecommerce PPC management strategies include sophisticated remarketing campaigns that target abandoned carts, re-engage past visitors, cross-sell to existing customers and build brand loyalty.

We understand that different stages of the customer journey require unique approaches. That's why we segment your audience based on their interaction with your website and create tailored messages that resonate with their specific interests and behaviours. Our dynamic creative optimisation ensures that each prospect sees the most relevant products and offers.

Through advanced sequence remarketing, we guide prospects through a carefully crafted journey, adjusting message frequency and content based on their level of engagement. We implement intelligent duration settings to maintain optimal exposure without causing ad fatigue. Our cross-device remarketing capabilities ensure seamless campaign delivery across all user touchpoints.

We also specialise in creating custom audience combinations that leverage first-party data to improve targeting accuracy. By analysing purchase patterns and browsing behaviour, we develop sophisticated segmentation strategies that maximise the effectiveness of your remarketing investment. Our approach includes careful consideration of audience exclusions to avoid wasting ad spend on users who have already converted or are unlikely to engage.

Comprehensive reporting

Transparency is key. Our agency provides detailed insight into your campaign performance with real-time performance dashboards, ROI tracking and analysis, competitive benchmarking and strategic recommendations.

We believe data should tell a story, not just present numbers. Our bespoke reporting solutions transform complex data into actionable insights, helping you to understand not just what's happening in your campaigns, but why it's happening and what to do next. Using sophisticated data visualisation techniques, we present performance metrics in an intuitive, easy-to-understand format.

Our reporting framework includes daily performance monitoring and weekly trend analysis, allowing us to quickly identify and respond to changes in campaign performance. We conduct in-depth monthly performance reviews that examine your campaigns from every angle, including audience behaviour, device performance and geographic insights. These comprehensive assessments help inform strategic decisions and budget allocations.

We also provide competitive intelligence reports to keep you informed of market trends and competitor activity. By monitoring industry benchmarks and tracking share of voice metrics, we ensure your campaigns maintain a competitive edge in your market space. Our advanced attribution modelling helps you understand the true value of each marketing channel and campaign, allowing you to make more informed resource allocation decisions.

Domination of multiple advertising platforms

As your e-commerce advertising partner, we maximise performance across the major ad platforms. Our expertise spans Google Ads (Search, Shopping, Display and Performance Max), Meta Ads (Facebook and Instagram) and Amazon Advertising (Sponsored Products, Sponsored Brands and DSP). We leverage platform-specific features and automation tools to drive measurable results while maintaining consistent brand messaging.

For Google Ads, we implement sophisticated campaign structures using smart bidding strategies and audience signals. Our approach combines standard Shopping campaigns with Performance Max, optimising product feeds and leveraging first-party data for enhanced targeting. We excel at keyword expansion through broad match with Smart Bidding, while maintaining granular control through negative keywords and audience exclusions.

In Meta Ads, we build sophisticated custom audiences and use Dynamic Product Ads for retargeting. Our campaigns use Advantage+ Shopping Campaigns and Meta's AI-powered optimisation capabilities to maximise ROAS. We implement advanced Conversion API integration for improved tracking accuracy and use Meta's automated rules for campaign management and budget optimisation.

On Amazon, we combine sponsored products with sponsored brands to dominate search results and build brand awareness. Our product targeting strategies focus on category and ASIN-level optimisation, while Amazon DSP campaigns extend reach beyond the marketplace. Cross-platform attribution through Google Analytics 4 and platform-specific tracking shows how different channels contribute to the conversion path. This comprehensive data drives our budget allocation decisions and helps identify the most effective channel mix for your business objectives.

Intelligent campaign architecture

Your ecommerce PPC campaigns are built on a foundation of strategic planning and precise execution. We create targeted ad groups, custom audience segments, dynamic bidding strategies and A/B testing frameworks.

Our campaign architecture starts with thorough market research and competitive analysis. By understanding your market position and competitive advantages, we develop campaign structures that highlight your unique selling propositions while ensuring efficient budget allocation. This groundwork ensures that each campaign element works seamlessly together to drive conversions.

We implement sophisticated campaign hierarchies that allow for granular control while maintaining scalability. Through careful audience segmentation and customised intent signals, we create targeted campaign components that speak directly to specific customer needs and behaviours. Our approach to campaign structure also takes into account seasonal trends and market dynamics, allowing for quick adjustments when opportunities arise.

The architecture we develop includes built-in testing frameworks that continuously evaluate and improve campaign performance. We use multivariate testing methods to optimise everything from ad copy to landing page elements, ensuring that every component of your campaign contributes to overall performance goals.

Feed-first approach to shopping ads

Our advertising specialists prioritise the optimisation of your product feed to ensure accurate product data, competitive pricing, compelling descriptions and high quality images.

We understand that the foundation of successful Shopping campaigns lies in the quality of your product feed. By continuously monitoring and improving product attributes, we ensure that your items stand out in search results. To maintain consistent quality across all platforms, we use our automated feed management system to seamlessly update product data. Our team uses advanced feed optimisation techniques that go beyond basic requirements, incorporating seasonal trends and market-specific terminology to attract shoppers' attention.

We also focus on improving product titles and descriptions using search pattern analysis and consumer behaviour data. By aligning your feed content with actual search queries and purchase intent, we improve the visibility of your most profitable products. Our approach also includes regular competitive analysis to ensure that your pricing and delivery options remain attractive to potential customers.

Data-driven decision making

Every decision made by our PPC management team is backed by solid data. We use advanced analytical tools, competitive analysis, market trend data and performance metrics.

Our analytical approach combines quantitative performance data with qualitative market insights to provide a complete picture of your campaign's effectiveness. Through sophisticated tracking and attribution modelling, we identify the most valuable customer segments and engagement patterns. This comprehensive analysis enables us to make informed decisions about budget allocation and targeting strategies.

By monitoring real-time performance metrics and market dynamics, we can quickly adjust campaigns to capitalise on emerging opportunities. Our data analysis goes beyond simple metrics to include broader market trends and competitive intelligence, ensuring your campaigns maintain optimal performance in an ever-changing digital landscape.

Unlock hidden profit opportunities

Our e-commerce advertising experts are constantly looking for ways to expand your market reach, test new ad formats, target untapped audiences and optimise bidding strategies.

Through advanced market analysis and consumer behaviour tracking, we identify underserved segments and emerging trends in your industry. Our team excels at discovering profitable niches that competitors may overlook. We continuously monitor platform innovations and beta features to ensure your campaigns take advantage of the latest advertising technologies and formats.

By analysing cross-channel performance data and customer journey patterns, we uncover valuable insights into buying behaviour and decision triggers. This intelligence helps us fine-tune campaign targeting and messaging to reach high value customers at the optimal point in their journey.